| Title | Adopt A Puffin! |
| Agency | Red Tettemer O’Connell + Partners |
| Campaign | Adopt A Puffin! |
| Advertiser | Reyka |
| Brand | Reyka Vodka |
| Date of First Broadcast/Publication | 2019 / 4 |
| Business Sector | Spirits, Fortified Wines |
| Philosophy | Adopt-A-Puffin is a new campaign from Reyka Vodka and the National Audubon Society that aims to save the endangered puffin species by raising awareness of their rising risk of extinction. In addition to donating to Audubon’s Project Puffin, Reyka Vodka is taking it a step further by involving the public through the launch of this campaign, developed in partnership with creative agency Red Tettemer O’Connell + Partners (RTO+P). Reyka is a vodka unlike any other, made from some of the cleanest glacial water in the world and filtered with lava rocks to remove even the smallest impurities. Reyka Vodka takes pride in its land, incorporating Iceland’s natural resources through every step of the production process. This fierce pride and love for the land has inspired Reyka to get involved and fight for the puffins. Iceland is home to one of the world’s largest puffin colonies. However, due to overhunting and climate change, Iceland’s beloved seabird has been nearing extinction for many years. As this continues to become a greater threat, Reyka Vodka is determined to speak up for the puffins. The program will run through the summer and into early Fall 2019. Those interested in saving the beloved species can go to www.Reyka.com to “adopt a puffin” and visit www.shopreykagear.com to buy themed T-shirts, pins, calendars and hats. Using a donation-based scale, there are four levels of puffin adoption: “Bird Buddy” includes a downloadable file of the puffin to share ($1 donation) “Feathered Friend” includes a downloadable file of the puffin and a pin ($10 donation) “Avian Angel” includes a downloadable file of the puffin, a pin and a T-shirt ($25 donation) “Puffin Daddy” includes a downloadable file of the puffin, a pin, 2 T-shirts and a hat ($50 donation) The campaign includes a 30-second spot, “Adopt A Puffin!,” which features Reyka’s unofficial spokesperson, Frikki, a quirky Icelander who started popping up a few years ago on the brand’s social channels around the Euro Cup and the holidays. Here, he highlights how viewers can adopt a puffin with as little as one dollar at reyka.com. |
| Media Type | Television |
| Length | |
| President & Chief Strategy Officer | Steve Red |
| Executive Creative Director | Steve O’Connell |
| VP, Creative Director | Todd Taylor |
| Creative Director | Chris Plehal |
| Designer | Dave Wiest |
| Copywriter | David Valento |
| Copywriter | Meghan Burns |
| Art Director | Michelle Maben |
| Associate Art Director | Mariesa Greenholt |
| Associate Art Director | Chris Henry |
| Group Account Director | Sonya Cooper |
| Account Director | Alexis Papazian |
| Account Coordinator | Katie Rietzke |
| VP, Digital Strategy | Uri Weingarten |
| Digital Art Director | Dustin Kemper |
| Technology Director | Aaron Grando |
| Digital Strategist | Catie Borzillo |
| Digital Producer | Mike Bodenberger |
| Social Strategist | Maria Ioannides |
| Editor | Chip Schofield |
| Producer | Joe Mosca |