Samuel Huang

Samuel Huang

Senior Planner at Publicis Luxe
Shanghai City, China, China

About me

This profile was created because Samuel Huang has been referenced on AdForum.

Languages
  • Chinese - Native
  • English - Native

Positions

Senior Planner
Publicis Luxe Shanghai
China
July 2018 - Present (2 years 1 month)
CLIENTS SERVED:
– Lifestyle: adidas neo
– Beauty: Biotherm / Lancôme / YSL Beauté
– Watch & Jewelry: Boucheron / Swarovski
Strategic Planner / Social Media Planner
Shanghai, China
July 2016 - July 2018 (2 years)
RESPONSIBILITIES:
– Developed and defined yearly digital/social communication strategy and guidelines for clients
– Created and executed digital/social campaign communication plans for clients
– Monitored and measured the social performance of clients and competitors, and provide periodical as well as campaign performance reports
– Served as an expert on trends, technology, and design on social media for the internal team and clients
– Worked closely with copywriters and art directors in creative ideation

CLIENTS SERVED:
– Beauty: Biotherm / Clarins / Sephora
– Fashion: Bally / Etam / Taobao / Saint Laurent
– Watch & Jewelry: Audemars Piguet / Bulgari / Tiffany & Co.
– Lifestyle: Airbnb / Club Med / Impossible Foods / Tmall Global
– Spirit: Rémy Martin
Senior Research Consultant / Research Consultant
Kantar Media CIC
China
August 2015 - July 2016 (11 months)
RESPONSIBILITIES:
– Processed and analyzed social media data from various platforms (Weibo, WeChat, Facebook, Twitter, Instagram, etc.)
– Penned regular/ad hoc reports with insights and strategic recommendations for improvements
– Developed and maintained great relationships with clients and third-party vendors
– Worked as a product manager to develop new research products (reports, dashboards, etc.)
– Provided support in creating materials for business development (infographics, decks, videos, etc.)
– Chaired the employee benefits committee, working with the administrative on budget management, purchasing and event organisation

CLIENTS SERVED:
– Education: British Council
– Fast Fashion: C&A
– FMCG: Nestlé / Royal Canin
– Luxury: Burberry / Chanel / Kering Group

Education

B.S. in Communication

January 2013 - May 2015 (2 years 4 months)

A.A.

September 2010 - December 2012 (2 years 3 months)

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