Rick Garcia
Art Director at ALMAPBBDO
Brazil
TitleTooth fairy’s addres
Agency
Campaign Tooth fairy’s addres
Advertiser Faculdade de odontologia
Brand Faculdade de odontologia
PostedJune 2019
Business Sector Hospitals, Healthcare facilities & Medical Services
Story FOUSP, Latin America’s largest university, uses baby teeth in hundreds of research projects that save thousands of lives. But baby teeth are hard to come by. In an effort to boost donations, the university reinvented the story of the Tooth Fairy, with a modern-day twist. Through a short-animated film and a bedtime book FOUSP encouraged children to send their baby teeth directly to the Tooth Fairy herself. Children learned the importance of donating to a good cause and FOUSP became home to the largest collection of baby teeth in the world.
Media Type Digital
Length
Entrant Company VMLY&R
Client FOUSP (FACULDADE DE ODONTOLOG
Creative Vice President Rafael Pitanguy
Creative Director Rafael Gil
Creative Director Rodrigo Almeida
Creative Director Beto Rogoski
Creative Director Laura Esteves
Creative Director Kleyton Mourao
Art Director Raphael "Raphu" Oliveira
Art Director Rafael Gil
Art Director Rick Garcia
Copywriter Guilherme Ache
Copywriter Pedro Cavalcanti
Client Services Heloisa Guimarães
Producer Thais Gordon
Producer Deborah Garcia
Agency Production Team Nicole Godoy
Agency Production Team Camila Naito
Agency Production Team Vivi Dias
Art Buyer Monica Bereta
Art Buyer Mariana Resende
Print Producer Ronaldo Cavalcante
Planner Paulo Vita
Media Glaucia Montanha
Illustration Sattu
Film Production Company Cine Cinematografica
Director Lu Villaca
Production Equipe Cine
Executive Producer Raul Doria
Executive Producer Deo Borba
Director of Photography Lucas Mello
Edition Gabriel Lancman
Attendance Victoria Scaff
Post Production Supervisor Lucas de Paula
Post Production Supervisor Sergio Cicinelli
Finalization Cine X
Animation 3D Characters CLAN VFX
Motion Animation Anderson Tavares
2D Artist Giancarlo Burani
Background Artist Bidu Maio
CG Artist Diego Velasco
Sound Studio S de Samba
Sound Producer Rafael Silverstrini
Sound Producer Pedro Caldas
Sound Producer Tiago Gamke
Sound Producer Diego Guimaraes e R. Mancini
Voice Actor Brenda Mayer

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