Grant Higginson

Grant Higginson

Principal Consultant at Welby Consulting
Calgary, Canada

About me

One-size-fits-all only works if you're as flexible as spandex, and when it comes to your marketing can you really afford to be doing what everyone else is doing?

There's an ancient digital marketing proverb that says "If everyone is your customer, no one is your customer."

Personally, I like to compare it to the dating world. Sure, if you hit on every person in the room, chances are sooner or later you're going get a date--but all that strategy gets you is low-hanging fruit with a lot of desperation disguised as persistence.

Automation and machine learning have made highly-personalized marketing achievable and the more big players adopt these methods, the more personalized marketing become the expectation of consumers.

We help our clients build leaner, meaner businesses by:

-Cutting advertising costs that drive positive returns
-Creating customized brand messaging that gets results
-Utilizing tactical, enterprise-level strategies for mid-market businesses

And we do it all with transparency, integrity and a dedication to the results of our work.

Languages
  • English - Native
  • Spanish - Basic
  • French - Basic

Positions

Principal Consultant
Welby Consulting
Canada
August 2015 - Present (5 years 1 month)

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