Palak Kapadia
Copywriter at Miami Ad School, Mumbai
New York City, United States
TitleWherever. Together.
Advertiser The North Face
Brand The North Face
Date of First Broadcast/Publication
Story There are women all around the world who spend their days outdoors - often traversing over uneven and steep terrain - who we don’t conventionally consider explorers. To the next generation of explorers, what could be more inspiring? We identify women in developing countries who champion causes such as education, entrepreneurship and empowerment. Collaborating with the popular fitness tracking app Strava, their daily walking route is mapped and mirrored all over the world. When women run, hike or cycle along these special routes, we turn their miles into contributions. Bringing sisterhood to the outdoors, we dare to lead the world forward through exploration.
Media Type Digital

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