Palak Kapadia
Copywriter at Miami Ad School, Mumbai
New York City, United States
TitleToo Sexy For UK
Advertiser N/A
Brand Teen Vogue
Date of First Broadcast/Publication
Story Open conversation about female pleasure is taboo in cultures around the world. So much so that in UK, it's only visual evidence - squirting or female ejaculation - is banned from porn. For better or for worse, porn is the main source of sex-ed for many and censoring something so natural makes women feel insecure about their own bodies. With Too Sexy For UK, Teen Vogue and The Case For Her hijack nature to express just how natural female ejaculation is and help women reclaim their own sexual pleasure. We create see-through billboards taking over sources of water, make an Instagram filter, create stickers, and start a social conversation with some of UK’s biggest personalities. All of this redirects to a microsite that helps women learn about squirting and sign a petition to change the law.

Copywriter: Palak Kapadia
Art Directors: Catarina Barcala, Xavi Ocana, Hanna Choi
Media Type Integrated Media/360 Activation

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