Title | Finish 'Kadın' Integration (Film Case) |
Agency | Havas Istanbul |
Campaign | Finish 'Kadın' Integration |
Advertiser | Reckitt Benckiser |
Brand | Finish |
Date of First Broadcast/Publication | 2019 / 8 |
Business Sector | Cleaning Products, Soaps, Detergents |
Philosophy | Instead of creating an ad we used a product integration to a popular TV series and built the script around our purpose. We used a character “Bahar”, who hasn’t smiled since the first episode. Before the integration, influencers tweeted that Bahar needs a dishwasher. That tweet was broadcasted as a TV band without branding. We answered this tweet and announced that we had a surprise for her. Then a dishwasher was given as a gift to Bahar by her stepfather. Our ad became online just after that scene. In the ad, we see her smiling for the first time. |
Media Type | Television |
Length | |
Production Company | Circus |
Production Company | Contentine |
Production Company | DEPOfilm |
Executive Creative Director | Ergin Binyildiz |
Creative Director | Yavuzhan Gel |
Art Director | Hasan Yildirim |
Art Director | Ekrem Ertürk Düzel |
Art Director | Melike Erdemir |
Copywriter | Omer Ceran |
Account Director | Berk Yılmaz |
Media Director | Didem Demiralp |
Media Director | Nevin Nebioğlu |
Strategist | Ayça Çınar |
Production | Ender Sevim |
Production | Melisa Gürkan |
Director | İlkay Kopan |
Director of Photography (DOP) | Andaç Şahan |
Music | 3K1A |
Agency Producer | Sıla Salgın |
Post Production | İmaj |
Account Management Team | İrem Pusal |
Account Management Team | Lyvia Kuyumcuoğlu |
Media Team | Aylin Aykut |
Media Team | Tekin Timoçin |
Media Team | Onur Güner |
Media Team | Tuğyan Şendil |
Media Team | Ülkü Şimşek |
Media Team | Hülya Ekmekçi |
Media Team | Erdem Yürük |
Social Media Team | İsmail Postalcıoğlu |
Social Media Team | Ece Özmet İşsever |
Social Media Team | Elif Deniz Yalçın |
Social Media Team | Yıldız Kaya |