Title | Visit Xbox |
Agency | McCann London |
Campaign | VisitXbox |
Advertiser | Microsoft XBOX |
Brand | XBOX |
Date of First Broadcast/Publication | 2019 / 6 |
Business Sector | Video Games/Consoles |
Story | Video game marketing has always focused on characters, guns and explosions. How could Xbox attract a wider audience who didn’t care about the violence? What about giving them a new reason to buy games? Not to play, but to visit! Xbox transformed into a travel brand, promoting not gameplay, but the locations in games – all built around a partnership with travel guide publisher Rough Guides. The Rough Guide to Xbox was just like their travel guides to real countries, but this time the advice was for virtual worlds. |
Media Type | Digital |
Length | |
Chief Creative Officer | Rob Doubal |
Chief Creative Officer | Laurence Thomson |
Executive Creative Director | Jamie Mietz |
Executive Creative Director | Sanjiv Mistry |
Senior Creative | Jim Nilsson |
Senior Creative | Jacob Bjordal |
Director | Jim Nilsson |
Director | Jacob Bjordal |
Head of Strategy | Karen Crum |
Planner Director | James Appleby |
Planner Director | Fannie David |
Art Director | Dan Howarth |
Designer | Matthew Thomas |
Designer | Nazima Motegheria |
Project Director | Clare Prager |
Project Manager | Anna Curtis |
Managing Partner | Sailesh Jani |
PR Senior Account Director | Nicole Robinson-Spaude |
Account Director | Andrew Wynn |
Account Manager | Conor Lloyd |
Account Manager | Anastasia Imam |
Account Manager | Lucy Manning |
Account Executive | Eloise Thompson |
Chief Creative Officer | Rob Smith |
Chief Production Officer | Sergio Lopez |
Executive Producer | Kin-man Ly |
Producer | Alex Dougan |
Producer | Jeremy Reichman |
Production | Fire without Smoke |
Post Production | Craft London |