| Title | Damsun – In the Moment |
| Agency | BBDO New York |
| Campaign | Damsun – In the Moment |
| Advertiser | Bacardi |
| Brand | Bacardi |
| Date of First Broadcast/Publication | 2019 |
| Business Sector | Alcoholic |
| Philosophy | “In the moment” by Damsun is a music video produced as part of a Bacardi competition to find new Caribbean artists. This track was the overall winner and the music video was produced and paid for by Bacardi. The video tells the story of an overworked middle-aged couple who run a Caribbean restaurant in NYC. Tensions run high between the couple as orders flood in. But when the Damsun track plays on the radio they both become entranced by the beat, and “in the moment” they forget their troubles and let loose with dance through the restaurant together. |
| Media Type | Digital |
| Length | |
| Chief Creative Officer Worldwide | David Lubars |
| Chief Creative Officer | Greg Hahn |
| Executive Creative Director | Danilo Boer |
| Executive Creative Director | Marcos Kotlhar |
| Creative Director | Marcus Johnston |
| Creative Director | Jim Connolly |
| Head of Integrated Production | David Rolfe |
| Executive Producer | Sofia Handler |
| Executive Producer | Michael Gentile |
| Producer | Andrew Osborne |
| Producer | Michael Woodall |
| Music Producer | Julia Millison |
| Production Company | BBDO Studios |
| Editing Company | Cut and Run NY |
| Artist | Damsun NA |
| Director | Lawrence Chen |
| Studio Producer | AJ Rowe |
| Studio Producer | Luke Butler |
| Line Producer | Jonathan Hsu |
| Assistant Director Producer | Jeff Reagan |
| Director of Photography (DOP) | Tinx Chan |
| Editor | Chris Hilk |
| Post Producer | Eytan Gutman |
| Project Manager | Noreen Masih |
| Account Team | Steven Panariello |
| Account Team | Josh Goodman |
| Account Team | Meghan Wood |
| Account Team | Nora Stanton |
| Group Planning Director | Jessica Strode |
| Communications Planning Director | Steve Panawek |
| Communications Planning Director | Jen Leung |
More Work
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- BRAND:
- Twix Cookies & Cream
- AGENCY:
- BBDO New York