Adam Barnett
Director of Photography (DOP) at UNIT9 Films
Title#LetWhatsInsideOut
Agency
Campaign Care Sewn In
Advertiser Campaign Against Living Miserably (CALM)
Brand CALM
Date of First Broadcast/Publication
Business Sector Charities, Foundations, Volunteers
Philosophy Havas London has partnered with The Campaign Against Living Miserably and Topshop/Topman to launch the Care Sewn In collection – a new clothing range designed to promote mental wellbeing and self-care in young people.
 
The collection, which comprises 13 garments and is available in 15 Topshop/Topman flagship stores and online from today, plays on the idea that all clothing has a care label inside with instructions on how to look after it – and instead features an oversized care label stitched to the outside of clothing, encouraging young people to look after themselves. It features self-care messaging and information about CALM’s lifesaving helpline and webchat, toward which £5 from every garment sold will be donated.
 
The care label and collection is part of the wider #LetWhatsInsideOut philosophy devised by Havas for CALM, which encourages young people to talk about, rather than bottle up, their feelings and focuses on self-care and change behaviours to improve mental wellbeing.
Media Type Television
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Post Production
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Group Chief Creative Officer
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