|Campaign||Care Sewn In|
|Advertiser||Campaign Against Living Miserably (CALM)|
|Date of First Broadcast/Publication|
|Business Sector||Charities, Foundations, Volunteers|
|Philosophy|| Havas London has partnered with The Campaign Against Living Miserably and Topshop/Topman to launch the Care Sewn In collection – a new clothing range designed to promote mental wellbeing and self-care in young people.|
The collection, which comprises 13 garments and is available in 15 Topshop/Topman flagship stores and online from today, plays on the idea that all clothing has a care label inside with instructions on how to look after it – and instead features an oversized care label stitched to the outside of clothing, encouraging young people to look after themselves. It features self-care messaging and information about CALM’s lifesaving helpline and webchat, toward which £5 from every garment sold will be donated.
The care label and collection is part of the wider #LetWhatsInsideOut philosophy devised by Havas for CALM, which encourages young people to talk about, rather than bottle up, their feelings and focuses on self-care and change behaviours to improve mental wellbeing.
|Post Production||Big Buoy|
|Advertising Manager||Ben Hawley|
|Advertising Manager||Andrew Brown|
|Group Chief Creative Officer||Mark Whelan|
|Creative Team||Aaron Howard|
|Creative Team||Matt Swinburne|
|Creative Team||Owen Hunter Jenkins|
|Creative Team||Brodie King|
|Creative Team||John Ogunmuyiwa|
|Account Director||Alex Lindblom-Smith|
|Account Director||Sophie Fletcher|
|Account Executive||Hannah Thomas|
|Agency Producer||Dominique Strouthos|
|Production Company||UNIT9 Films|
|Executive Producer||Jenna le Noury|
|Production Company Producer||Andrew Davies|
|Production Manager||Lana Salfiti|
|Director of Photography (DOP)||Adam Barnett|
|Editing Company||Big Chop|
|VFX Artist||Eileen Chan|
|Audio Engineer||Alex Wilson-Thame|
My creative pursuits have always gotten me in trouble. Before Fac...
What does it take to lead a 60-year-old agency to win its first e...
Suhana Gordhan started her advertising career at Ogilvy, Johannes...
I was born and raised in Brazil and started my career in advertis...
A creative thinker with a deep understanding of global insights,...
+20 years of experience in digital transformation, most of which...