Strategic Planning Director, Strategic New Business Team Lead
at
Brilliant & Million (Publicis Groupe)
Bangkok, Thailand
| Title | The Move-On Bag |
| Agency | Brilliant & Million |
| Campaign | Time to Move On |
| Advertiser | Tesco Lotus |
| Brand | Tesco Lotus |
| Date of First Broadcast/Publication | 2019 / 12 |
| Business Sector | Department Stores, Supermarkets |
| Tagline | It's will be ok without me |
| Story | Most of people in Thailand have familiar to ask for the plastic bag when shopping at supermarket, Although it's just a little thing that they bought, they often asked for the bag as well. Tesco Lotus, one of the biggest retail brand in Thailand, aware of the environment issue nowadays. Tesco will not give the plastic bag for free of charge from January 1st, 2020 onwards. So we would like to provoke people to aware of this announcement. We know, most of Thai people care themselves the most. So we would like to talk to them directly instead of bring the ocean sealife issue to convince. We introduce 'The Move On Bag' "It's time to break-up and times to move on" - some of bag said. We would like to notice people with less of waste. We would not to print and produce more bag, so we use just 1 marker pen. Write on the bag with 'break up' or 'move on' message to the customers during December 26th - 31st. People who ask for plastic bag will get these bag and get our message. Simple but Remembrance. Take Care, Your past love, Plastic Bag. |
| Philosophy | We introduce 'The Move On Bag' "It's time to break-up and times to move on" - some of bag said. We would like to notice people with less of waste. We would not to print and produce more bag, so we use just 1 marker pen. Write on the bag with 'break up' or 'move on' message to the customers during December 26th - 31st. People who ask for plastic bag will get these bag and get our message. Simple but Remembrance. |
| Problem | Most of people in Thailand have familiar to ask for the plastic bag when shopping at supermarket, Although it's just a little thing that they bought, they often asked for the bag as well. Tesco Lotus, one of the biggest retail brand in Thailand, aware of the environment issue nowadays. Tesco will not give the plastic bag for free of charge from January 1st, 2020 onwards. So we would like to provoke people to aware of this announcement. We know, most of Thai people care themselves the most. So we would like to talk to them directly instead of bring the ocean sealife issue to convince. |
| Result | Customer who has got this written bag has posted on their social and it's Twitter trend in Thailand on the day released. Free earn media & PR to notice people which just invested only few of Marker Pen. |
| Media Type | Direct Response |
| Chief Creative Officer | Sompat Trisadikun |
| Executive Creative Director | Titipun Tubthong |
| Creative Director | Kaiwan Teanngam |
| Strategic Planning Director | Kanokporn Kulsri |
| Project Director | Phakpoom Surapongsanurak |
| Chief Executive Officer (CEO) | Sorada Sonprasit |
| Art Director | Nutthawut Amkamsong |
| Copywriter | Arjaree Mungbang |
| Strategic Planner | Natthapol Khowwisut |
| Group Account Director | Chanokporn Chotwannawiwat |
| Account Manager | Chutima Huabkhunthod |
| Account Executive | Anuttara Pumpakdee |
| Agency Producer | Nutcha Keawnammittra |