|Title||Samsung Galaxy Control your music from your wrist|
|Campaign||SEAMLESSLY CONNECT YOUR GALAXY|
|Date of First Broadcast/Publication|
|Business Sector||Consumer Electronics & Audio-Visual|
|Philosophy||Samsung’s summer campaign, which has just debuted in the US, highlights the connectivity of its Galaxy S10 ecosystem and features a couple trying to keep a baby happy and not crying through rap music. The 45-second hero film, done in partnership with R/GA and directed by Sean Meehan of Arts and Sciences, highlights Samsung’s partnership with Spotify and features two young parents who discover they can pacify their crying baby with help from rapper DMX and Samsung’s ecosystem of products. As the exhausted parents try to quiet the baby, a call comes in on the mother’s Galaxy Watch Active to the tune of Party Up by DMX. When the father realizes that the quick call quieted the baby momentarily, he starts playing the tune on his Galaxy S10+. The two then spring into action, getting the baby into a swing and switching the action to the Samsung TV. A brief hiccup as the music goes to the Galaxy Buds is remedied when the music is heard on both devices. Crisis averted. Separate 10-second ads show individual features of the ecosystem through the actions of the couple, like music control, dual microphone technology, text without typing and answering your phone on your tablet.|
|Music||Party Up - DMX|
|Group Executive Creative Director||Nick Pringle|
|Group Executive Creative Director||Kim Laama|
|Executive Creative Director||Ciaran McCarthy|
|Executive Creative Director||Roberto Fara|
|Creative Director||Josh Parschauer|
|Associate Creative Director||Katie Facada|
|Associate Creative Director||Thibault Gerard|
|Associate Creative Director||Joshua Williams|
|Design Director||Ben Downard|
|Art Director||Jason Saimpy|
|SVP Group Managing Director||Christopher Brown|
|VP, Executive Production Director||Ami Moore|
|Group Account Director||Georgia Newton|
|Management Supervisor||Stephanie Kim|
|Product Manager||Anna Fine|
|Business Affairs||Lynda Blaney-Smith|
|Business Affairs||Danielle Small|
|Executive Strategy Director||Meghann MacKenzie|
|Group Strategy Director||Markus Hutchins|
|Strategy Director||Jenna Silverman|
|Connections Planner||Meghan Lorito|
|Executive Content Producer||Carol Powley|
|Content Producer||Chris Detoy|
|Content Producer||Purvi Sheth|
|Associate Content Producer||Claire Dorwart|
|Executive Creative Director||James Dick|
|Motion Design Director||Gavin Shapiro|
|3D Art Director||Natasha Saenko|
|VP, Technology Director||Kai Tier|
|Technology Director||Rawle Curtis|
|Technology Director||Thomas Chan|
|Content Producer, Print||Patrick Gosse|
|Mechanical Artist||Olga Lamm|
|Production Company||Arts & Sciences|
|Managing Partner / Executive Producer||Marc Marrie|
|Managing Director / Partner||Mal Ward|
|Head of Production||Christa Skotland|
|Director of Photography||Sean Meehan|
|Production Designer||Michael Broaddus|
|Assistant Editor||Chris Wronka|
|Assistant Editor||Eli Beck-Gifford|
|Head of Production||Marcia Wigley|
|Lead Flame Artist||Joey Grosso|
|Flame Artist||Matt Dolven|
|Flame Assistant||Rachel Driver|
|Colorist||Sofie Friis Borup|
|Sound Designer/Mix Engineer||Julienne Guffain|
|Music Supervision||Wool & Tusk|
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