Title | Vision |
Agency | E&T Films |
Campaign | CloudMinds Brand Film |
Advertiser | CloudMinds |
Brand | CloudMinds |
Date of First Broadcast/Publication | 2019 / 8 |
Business Sector | IT & Electrical Components |
Tagline | Operating smart robots for people. |
Story | Today, humans continue to perform work that is dangerous, dirty, dull, and difficult. At CloudMinds, it's our goal to create an entirely new ecosystem for humans and robots to thrive together. CloudMinds is committed to providing solutions so that robots will liberate us from our old ways of life, and allow human to chase their real dreams. Soon, people will see robots become more intelligent as technology continues to evolve. And in the future, robots will grow to be more and more like humans, eventually becoming our inseparable companions in life. This compelling brand film depicts the vision of a new world where humans and robots can thrive together. CloudMinds. Operating smart robots for people. |
Philosophy | CloudMinds strategy is to leverage its world-class robotic architecture to develop, operate, and provide smarter more functional cloud robots to fill roles that are dirty, dangerous, and dull in several industry verticals so that humans can be liberated from doing undesirable work. The strategy behind this brand film was to visually and concisely communicate how our robotic architecture works and to bring to life CloudMinds company vision of operating smart robots for people. |
Result | The brand film successfully communicated our robotic architecture, business, and vision to our customers, partners, and investors in a visually engaging and inspirational way. |
Media Type | Development/Fund Raising |
Length | |
Market | United States |
Creative Agency | E and T Films |
Production Company | E and T Films |
Creative Director | Feng Gao |
Creative Director, Copywriter | Helen Huang |
Creative Director, Art Director | Michael Wong |
Film Director | Michael Wong |
Director of Photography (DOP) | Liangyu Liu |
Producer | Barbara Duan |
Line Producer | Yu Liu |
Post Production | VHQ Beijing |
VFX Producer | Michelle Hu |
VFX Supervisor | Mars Qiu |
Offline Editor | Fu Hsien Loong |
Online Artist | See Tho Jen Hoe |
Colorist | Yongmei Yu |
Music Composer | Guido Negraszus |
Performer | Akela Sun |
Sound Studio | OST Studio |