Ferju Cuevas

Ferju Cuevas

Chief Creative Officer & Partner at Humano
Santa Cruz de la Sierra, Bolivia

About me

I’m 40 years old, with 18 working in advertising agencies.
Everything started in BBDO Chile as a Creative Copywriter for clients like Sony, Bayer and CMPC. Then, I worked as a Creative Director in Proximity Chile, FCB Mayo Chile and Inbrax Chile, for brands as Citroën, Falabella, LG, P&G, Samsung, El Mercurio, Fiat, Nike, Jeep, Old Spice, Gillette, 3M, Merrell, KidZania, Sodimac, Tramontina, among others.
With 2 years living in Bolivia I’ve done big campaigns for Pepsico, Bata, Huawei, Unilever, CCU-BBO, Faber-Castell, Lubricantes Mobil, Pelikan, Tigre, among other brands.

My work has been aknowledged at a local and global scale in Wina Festival, FICE, FIAP, AD STARS, Cristal Festival, Creativity Awards, Creativepool, A! (Asociación chilena de publicidad) and EFFIE Awards Chile.

I’ve published my Works in Lürzer's Archive and Best Ads On TV, website where I got the Nº1 place among 2017 creatives of the world.

I’v been jury in El Ojo de Iberoamérica 2020, Wina 2020, AD Stars 2021, The New York Festivals, Creativity Awards, FePi and Best Ads On TV among other festivals.


Chief Creative Officer & Partner
February 2020 - Present (1 year 11 months)
Chief Creative Officer & Partner
February 2020 - Present (1 year 11 months)
Director creativo
Santiago, Chile
October 2015 - Present (6 years 3 months)
Redactor Creativo Senior
August 2015 - October 2015 (2 months)
Director Creativo
Santiago, Chile
2010 - 2015 (5 years)

En abril de 2015 fue nombrado como Gran Jurado en el NYFA 2015, en la categoría print.

Redactor / Director Creativo
Grupo Link
2004 - 2009 (5 years)
Redactor y luego de unos años, director creativo de grupo.

Redactor creativo junior
Santiago, Chile
2003 - 2004 (1 year)
Práctica y luego se desempeñó como redactor junior.

Other professional activities

PHNX 2021, Paris

Awards Jury Member

PHNX Tribute, Paris

Awards Jury Member

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