Jonas Heitzer
Head of Technology at DieProduktMacher GmbH
Germany
TitleI Am Human
Agency
Campaign I am human
Advertiser Internationale Gesellschaft für Menschenrechte (IGFM)
Brand Internationale Gesellschaft für Menschenrechte (IGFM)
Date of First Broadcast/Publication
Business Sector Human Rights
Story People often act like they are living in a happy bubble. IGFM believes that it is our duty as humans to see the world around us and not look away from people in need of help. I AM HUMAN is a tool to raise awareness for human rights violations. By making a small change to a Captcha, we catch internet users off guard. Usually users prove that they are not a robot by selecting pictures of random objects. We ask to identify people in need of help and see the stories behind them – and hereby truly confirm their humanity.
Media Type Public Relations
Length
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