Rakefet Yacoby-From is the CMO of Mayple, a full-service digital marketing solution for small and medium-sized businesses.
Rakefet has 8 years of consulting experience and has advised many of Israel’s leading brands and business leaders.
After dealing with challenges businesses experience while implementing marketing strategies, she started seeking innovative solutions for those challenges. One month after learning about Mayple, she joined the company as its CMO to lead the company’s expansion worldwide and to empower more and more businesses to succeed with their digital marketing efforts.
Rakefet is the author of several articles that speak about changes in the marketing industry and in business marketing, such as:
Transformation in the Marketing Industry
Next Generation of Marketplaces take Trust to a New Level
Rakefet manages a distributed marketing team that is built in the same model Mayple is designing for the future of marketing teams. Her team includes experts from London, Bangladesh, Barcelona, the Philippines, Tel Aviv, and growing. The team is aligned around a clear culture and objectives and is working collaboratively to achieve common marketing goals.
Rakefet has delivered countless workshops to the organizations she worked with, as part of her previous roles in two of Israel’s leading consultancy firms.