Marianna Ghirlanda

Marianna Ghirlanda

CEO at DLV BBDO
Milano, Italy

About me

I am a professional in the field of communication and content marketing. I have concrete experience in international communication agencies and multinational companies.
My work is distinguished by strong knowledge in the digital marketing and communication field, my natural ability in people management, attitude to business development and strong analytic skills.

Positions

CEO
Roma, Italy
September 2018 - Present (3 years 9 months)
Head of Creative Partnerships
Google
Italy
January 2011 - September 2018 (7 years 8 months)
Head of Creative Partnerships Jun 2013 – Sep 2018
Responsible for managing the relationship of all the creative agencies in Italy and I am in charge for all the special projects on Google ADV platforms.
In depth knowledge of the YouTube Platform and multi channel video content distribution.

Agency relationship manager Jan 2011 – Jun 2013
In charge for the partnership with majors media groups.
Digital Planner and Social Media Strategist
Milan, Italy
2009 - 2011 (2 years)
In charge of the strategy definition for all clients social media activities, I was responsible for:
- Managing the entire project definition (strategy, team, budget), I present to the clients and supervise
the deployment
- Organizing and giving training to our clients about digital trends.
Main clients handled: Adidas, LG Electronics, Fratelli Carli, M&M’s, CAT Footwear
Head of digital
Twofish
Netherlands
2007 - 2009 (2 years)
The best agency EVER!
Reporting directly to the CEO, I was responsible for:
- Coordinating the digital team
- Initial contact with the client, understanding its requirements, assignment of the resulting project to persons on the team, and management of critical problems
- Recruiting freelancers and handling relationships with them (including their compensation, for which I was directly responsible).
Main client handled: Canon inc
Account Director
OgilvyInteractive Milan
Milano, Italy
2005 - 2006 (1 year)
Milan, Amsterdam
I was in charge of relationships with acquired clients and developing new business and:
- Management of all project phases: understanding the requirements of the client, in-office project design
and development, presentation of projects to Italian and international clients, drawing up the budget
and handling the business negotiations, placement of the campaign online or on-air.
Main clients handled: Galbani Spa (www.galbani.com), Marlene (www.marlene.it), Terme di Saturnia (www.termedisaturnia.it), Amref (www.amref.it)

Education

Five years Architecture degree

Final grade (Obtained): 110/110 equivalent to 1st UK grade.

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