Led the development of Sainsbury's strategy across content platforms and digital media.
Managed the build of a number of content platforms, improving and evolving UX, content and functionality through extensive analysis and testing.
Devised new ways to create, categorise & disseminate video, digital and print content assets. Innovated and tested new content formats.
Responsible for the development of all instore Brand publications, including Sainsburys Magazine, and the new Tu Seasons fashion title.