Susie O’Doherty

Susie O’Doherty

Senior Account Director at VCCP, London
London, United Kingdom

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Senior Account Director - Social Media and Content
June 2016 - Present (6 years 3 months)
Account Director
South Yarra VIC, Australia
October 2013 - December 2014 (1 year 2 months)
Successfully led a number of high pressure pitches for new business.

Delivered a range of digital projects on time and on budget, from major platform builds and social campaigns to eCRM and content strategies.

Worked with both agile and waterfall methodologies while leading teams of developers (front and backend), designers, UX and testers.

Digital & Content Marketing Manager
United Kingdom
March 2010 - October 2013 (3 years 7 months)
Led the development of Sainsbury's strategy across content platforms and digital media.

Managed the build of a number of content platforms, improving and evolving UX, content and functionality through extensive analysis and testing.

Devised new ways to create, categorise & disseminate video, digital and print content assets. Innovated and tested new content formats.

Responsible for the development of all instore Brand publications, including Sainsburys Magazine, and the new Tu Seasons fashion title.
Having completed a BA in Economics & MA in Marketing at University College Cork, a role at Sainsbury’s building their Digital and Content Marketing offering drew Susie to London.
Susie spent 2 years in Melbourne with BBDO, where she won and lead the Telstra account, delivering their B2B and Enterprise digital strategies. Susie returned to London in 2016 joining VCCP to take up as the Social and Content lead on O2 and Shell. 


MBS Marketing Grade1st Class Honours

2008 - 2009 (1 year)

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