|Title||Further Than Ever|
|Campaign||Further Than Ever|
|Date of First Broadcast/Publication|
|Business Sector||Apparel, Fashion & Footwear|
|Story|| Featuring some of the most incredible Chinese athletes...|
Li Na, the first Grand Slam singles champion from Asia and the first to break into the world’s top 10… despite constant critique about her career choices and outward personality, she rose to become an icon in Chinese sport.
Lan Tian, paralysed from the waist down, took up skiing despite pressure from doctors and family and went on to live independently without support.
Shao Ting, WCBA basketball champion and PHD graduate, breaking the stereotype in China that a woman shouldn’t aspire so highly.
Nina Guo, blogger and climber, broke the rules by talking pubclicly about how climbing has helped her overcome many of the obstacles faced by mental illness.
Cecelia Yeung, born into a poor family, pressured not to pursue sport due to the difficulty in making a living from it. Ended up as the HK high jump record holder, the first full-time high jumper in HK and broke the HK high jump record three times in one day.
Wang Shuang, despite pressure from family and local coaches not to leave home, she became the first Chinese female football player to play outside of China and AFC Women’s Player of the Year.
Kung Fu Cha Cha, the first Asian team to row across the Atlantic, the youngest team to cross the Atlantic and the first female champions who broke Row Like A Girl’s record by 6 days.
Can Zongju, became the the greatest boxer in Chinese history and the second best female boxer in the world.
|Editing Company||The Assembly Rooms|
|Post Production||MPC LDN|
|Sound Production||Factory Studios|
|Production Company||Academy Films|
|Creative Director||Ian Toombs|
|Creative Director||Vivian Yong|
|Creative Director||Matt Skibiak|
|Creative Director||Dong Hao|
|Director||Ian Pons Jewell|
|Art Director||Josh King|
|Art Director||Moon Qi|
|Agency||Wieden + Kennedy|
|Agency Producer||Bernice Wong|
|Director of Photography (DOP)||Mauro Chiarello|
|Sound Designer||Anthony Moore|
|Sound Designer||Jon Clarke|
|Sound Designer||James Utting|
|Executive Producer||MEDB RIORDAN|
|Music Composer / Arranger||Guy Farley|
|Music Producer||Sean Craigie-Atherton|
|Production Designer||Olly Williams|
Blue has over 10 years of experience in advertising. Blue was sel...
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