Lu Tapuch
ACD - UX Lead | Product at Wunderman Thomson
New York, United States
This company approached us requesting to completely redesign their current website and to help them organize the available content. First, we did extensive auditing of the current site and created brand new architecture based on the usable content.

Then, we developed 5 personas (mostly profiles of future job applicants) to help us figure out how to best create a great experience for future users. Also, we needed to create a great looking and easy to manage website; one of the most challenging things about this project was the ADA compliance. Because of this, I learned a lot about the special needs of some users and after testing, we were able to set up the website in a more inclusive way, so that everyone could enjoy their content.

I created the UX and UI, plus the website architecture and managed of the India and USA programming teams on a daily basis.

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