Title | #DoneOnPeriod |
Agency | Publicis Romania |
Campaign | #DoneOnPeriod |
Advertiser | European Women Alliance (EWA) |
Brand | EWA |
Date of First Broadcast/Publication | 2019 / 3 |
Business Sector | Charities, Foundations, Volunteers |
Story | Romania, currently holding the Presidency of the EU Council, is unfortunately a country where gender discrimination still persists. The simple assumption that a woman is on her period is used as an insult. #DoneOnPeriod is a crowdsourced campaign that celebrates all the small and big achievements done by women while on their period. We launched the hashtag with the support of several Romanian personalities, who revealed that they were on their period when they succeeded in something important in their life. They engaged their audiences in sharing their #doneonperiod stories and soon the idea spread across Romania and abroad. |
Media Type | Social Media |
Length | |
Production Company | Saga Film |
Executive Creative Director | Silviu Nedelschi |
Creative Director | Jorg Carlo Nicolò Riommi |
Art Director | Cristian Anton |
Copywriter | Albertina coacci |
Copywriter | Ruxandra Drilea |
PR Director | Monica Munteanu |
PR Director | Andreea Grigorean |
Agency Producer | Camelia Efrimov |
Post Production | Animotion |
Digital Strategist | Alexandra Caciur |