McDonald's - "50 Years of Big Mac"

TBWA\Chiat\Day New York

TBWA\Chiat\Day New York New York, United States

16854

Title	50 Years of Big Mac
Agency	TBWA\Chiat\Day New York
Campaign	50 Years of Big Mac
Advertiser	McDonald's
Brand	McDonald's
Date of First Broadcast/Publication	2018
Business Sector	Restaurants & Fast Food
Story	To celebrate the Big Mac's 50th anniversary in 2018, 50 illustrators and designers from around the world re-interpreted the iconic burger on 50 different posters. They show key differences between 1968 and 2018. The various executions use model building, screen printing, photocopying, many different styles of typography, 3D design, vector design and even programming to make each ad a unique piece of art.
Media Type	Print
Holding Company	Omnicom Group
Production Company	EG+
Media Agency	OMD
Executive Creative Director	Manuel Wenzel
Creative Director	Bruce Roberts
Art Director	Frédéric Nogier
Copywriter	Felix Freese
Marketing Director	Aglaë Strachwitz
Illustrator	Chris Rowson
Illustrator	Alex Trochut
Global Chief Creative Officer	Chris Garbutt
Copywriter	Tizian Walti
Art Director	Angelo Sciullo
Agency Producer	Vivian Lee
Agency Producer	Junior Art Director
Copywriter	David Voges
Agency Producer	Seokmin Hong
Illustrator	John Smith
Illustrator	Oleg Grishin
Illustrator	Eric Groza
Illustrator	Gigi Lee
Illustrator	Helga Fresh
Director of Design	Mark Sloan
Art Director	Joao Pereira
Illustrator	Hendrik Everaerts