| Title | No one should have no one to turn to |
| Agency | Brave |
| Campaign | No one should have no one to turn to |
| Advertiser | Age UK |
| Brand | Age UK |
| Date of First Broadcast/Publication | 2019 / 12 |
| Business Sector | Charities, Foundations, Volunteers |
| Philosophy | Charity Age UK, in tandem with creative agency Brave have launched a new campaign to support older people who have no one to turn to in a crisis. More than 2.5 million older people say they have no one to turn to for help and suppor, and at Christmas time these feelings can feel even more acute. For those who are feeling lonely, seeing other families and friends get together can be hard and for those who are struggling financially, physically or emotionally, the sense of celebration and excitement that comes with Christmas can feel alienating. Developed by creative agency Brave, the campaign is the latest in the highly successful evolution of the ‘No-one should have no-one’ campaign and will be launched on TV, as well as billboards in London and other key cities such as Manchester and Birmingham from December 2019. The campaign aims to raise awareness of the challenges getting older can bring, such as coming to terms with a bereavement or becoming a carer for a loved one, and will call on the public to donate to help the Charity be there for everyone who needs them. Money raised will help to fund essential services, such as the free telephone Advice Line, which is open every day of the year – including Christmas day – and gives clear, practical guidance that makes sense of complicated situations. New OOH visuals, featuring emotive and relatable stories inspired by the older people who come to Age UK for help, will run across the campaign this winter. A bespoke typography created by award-winning artist Alison Carmichael is used to illustrate the thoughts and emotions felt by older people when going through a crisis. |
| Media Type | Television |
| Length | |
| Photographer's Agent | Making Pictures |
| Production Company | Jelly London |
| Head of Brand and Content Strategy | Kathi Hall |
| Director of Public Fundraising & Engagement | Amelie Duggan |
| Brand Marketing Manager | Hazel Austin |
| Associate Creative Director | Dipesh Mistry |
| Associate Creative Director | Drew Haselhurst |
| Head of Design | Lee Robins |
| Senior Designer | Rupert Knowlden |
| Retoucher | Chris Paine |
| Photographer | Olly Burns |
| Typography | Alison Carmichael |
| Business Director | Claire Knowles |
| Account Director | Beth Morrison |
| Head of Production | Zara Montagu-Leon |
| Head Of Planning | Dave Lawrence |