Sonia Barrera Cifuentes

Sonia Barrera Cifuentes

Creative Director at MullenLowe Beat
Bogotá, Colombia

About me

I am passionate about ideas, but beyond them, about that connection with the strategy that turns them into unique. I firmly believe that creativity would not be anything without arguments, so is there any better than an ad that explains and sells by its-self?

About my experience, I began working on advertising since I was in school, selling accessories for beauty and love letters to my friends. My first job at an agency was in 2011 and since that time I have had the opportunity of exploring this world from different places, knowing new markets and adapting to other cultures that have allowed me to grow, learning other ways to communicate.

I think there is no doubt that teamwork is the base of the best results. My role as a creative director is based on respect, commitment and passion by what we do.

Sector Experience


Creative Director
Bogotá, Colombia
November 2019 - Present (2 years 9 months)
Clients: BMW, MINI, BMW Motorrad, Metlife, Copa Airlines, Bacardi, Megalabs, Simoniz, Chunky, Fedepalma, Credicorp.
Creative Team Leader
January 2019 - November 2019 (10 months)
Clients: Hershey's, Veet, 20th Century Fox, Centro Comercial Plaza Claro, Air France y KLM.
Creative Specialist
Adpro Management Group
April 2018 - September 2018 (5 months)
Clients: Big Shot, Marine Lifestyle, SEA BOB, Foiling Week, Marsa Gallery, Pageant of the World.
Creative Director
Mullen Lowe SSP3 / Rocket
July 2014 - September 2017 (3 years 2 months)
Clients: Claro, Huawei, MINI Cooper, BMW, Schick, IBM Colombia, KIA, Discovery Networks, Yupi, Canal 1, William Grant & Sons (Hendrick's Gin, Balvenie, Glenfiddich, Grant's, Sailor Jerry, Tullamore Dew, Reyka, Monkey Shoulder), entre otros.
Creative Director
POP Experience
January 2014 - July 2014 (6 months)
Clients: Samsung, Fox Channels, Movistar, Kellogg's, Philip Morris, Stella Artois, Bimbo, Mars (Snickers y Pedigree), Molinos modernos.
Mullen Lowe SSP3 / Rocket
November 2012 - December 2013 (1 year 1 month)
Clients: Adidas, DIAGEO, IBM Colombia, Discovery Networks, BMW, Peugeot.
Denver, United States
June 2012 - September 2012 (3 months)
Clients: Honda, Boston Medical Group, Colmédica.
Copywriter and Designer
emepece + Grupo Inventa
July 2011 - May 2012 (10 months)
Clients: Honda Autos, Jeno's Pizza (Telepizza), Colmédica, Locatel,, Urbansa, Corporación Matamoros.
Buenos Aires, Argentina
February 2010 - April 2010 (2 months)



June 2020 - June 2020 ()


June 2020 - June 2020 ()
Aprendizaje de profesionales en publicidad vinculados con las mejores agencias argentinas. Con énfasis en creatividad aplicada en conceptos de campañas, dirección de arte, redacción y plataformas digitales.

Other professional activities

PHNX 2021

Awards Jury Member

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