Marcin Kowalski
Art Director at Havas Chicago
Chicago, United States
TitleBIEDRONKA Gang Słodziaków i Magiczny Portal
Campaign Gang Słodziaków i Magiczny Portal
Advertiser Biedronka
Brand Biedronka
Date of First Broadcast/Publication
Business Sector Department Stores, Supermarkets
Story Słodziaki (Cuties) have come back! You can meet them all in their magic surroundings in the latest spot for Biedronka, cocreated by our artists.

“The big challenge was to equip all six characters with proper personalities in quite short video. Our 3D modelers and animators had to create each member of Gang Słodziaków in the way that even after the first look it would be obvious which one is lazy and which one is cunning. It was big fun.” (Kasia Miecznikowska-Banasiuk, Postproduction Manager)

Not only Platige Image artists made animated heroes from the scratch, but they have also created a whole marvelous and colorful world. Moreover, thanks to our team, kids taking part in commercial, could visit a magical land.

“It was very grateful subject. That project gave us a lot of fun and let us show off our creativity, but what’s more the video we created gave so much joy to kids. We really like that kind of projects” (Bartek Kmita, CG Supervisor)

Duda Polska agency was responsible for “Gang Słodziaków i Magiczny Portal” ad for Biedronka. Szymon Pawlik directed the spot, Bartek Kmita was CG Supervisor and Kasia Miecznikowska-Banasiuk was Postproduction Manager.
Media Type Web Film
Lead Render Wrangler
Production Company
Head of IT
Sound FX
Art Director
Director of Photography (DOP)
On-set Supervisors
Render Wrangler
Render Wrangler
Head of CG
Concept Artist
Tech Pipeline Director
Tech Pipeline Director
Tech Pipeline Director
Tech Pipeline Director
Tech Pipeline Director
Tech Pipeline Director
Colour Grading
Matte Painting
CG Supervisor
Post Production Manager
Lead Tech Pipeline Director

People related to this work

You might also like...


Create a free Talent profile and become a member of AdForum

Get Started