Natalie Noels

Natalie Noels

Group Account Director at FCB Joburg
Johannesburg, South Africa

About me

An experienced Johannesburg-based account management professional, who has worked extensively in some of South Africa’s leading advertising agencies. These include: Ogilvy SA, FCB JHB and M&C Saatchi Abel. Has worked on many award-winning campaigns, and has a breadth of experience that spans across multiple mediums.

I have also spent time in the NPO sector, at Livity Africa, overseeing their Creative Democracy unit. The developed campaigns aimed to encourage young people in Africa to create their own radical change. This was done through creating platforms, campaigns, and training driven by young people.

My experience spans across campaign/program management, marketing & advertising management, advocacy development and business development.

  • English - Native


Group Account Director
Johannesburg, South Africa
October 2018 - Present (2 years 8 months)
Senior account management role on the following portfolios:
Absa South Africa:
Brand & Sponsorships portfolios

Nahana Foundation:
The Nahana Foundation is the corporate social investment (CSI) arm of the Nahana Communications Group. The Foundation leverages Nahana’s rich creative experience to maximise non-profit clients’ marketing efforts in order to influence positive change in South Africa.
- National Mentorship Movement – an online platform that links mentors with mentees across industries.
- Hope Risen – an organisation dedicated to the eradication of human trafficking as well as aiding in the rescue of victims.
Senior Account Director
Sandton, South Africa
July 2018 - October 2018 (3 months)
Account management across the following portfolios:
AbinBev (Lion Lager & Budweiser)
Stadio Corporate Services
Nedbank Digital
Project Manager
Johannesburg, South Africa
December 2017 - July 2018 (7 months)
Senior Account Management role, overseeing and managing the Mazda South Africa account.
Senior Account Director
Livity Africa - Johannesburg
South Africa
April 2016 - September 2017 (1 year 5 months)
Oversight and management of the Creative Democracy Unit.

Livity Africa was a youth agency that developed platforms, campaigns, ideas and social change...all created by young people, driven by young people.

They worked with young people everyday in content creation, media, marketing, digital and business entrepreneurial opportunities. They create their own platforms - like - where these skills and ideas come to life for a national audience of young people.

They also delivered to clients and funders, including Google, Red Bull, British Council, Rockefeller Foundation and Nike Foundation among others who get uniquely connected with a pool of young talent, energy and ideas.

The organisation has since rebranded and renamed to Digify Africa.
Senior Account Director
FoxP2, Johannesburg
South Africa
February 2016 - April 2016 (2 months)
Senior account management role, overseeing the FNB Consumer and Business Banking portfolios.
Senior Account Director
April 2013 - January 2016 (2 years 9 months)
Senior account management role, overseeing the following brands:
South African Breweries – April 2013 to August 2013
Rand Merchant Bank (South Africa, Namibia, Botswana & Nigeria) – April 2013 to Jan 2016
Account Director
Johannesburg, South Africa
March 2012 - April 2013 (1 year 1 month)
Senior account management role, overseeing the following portfolios:
AVI (Frisco, Five Roses, Freshpak) - Feb 2012 to Sept 2012
Edcon Group (Discount Division - Jet, Edcon Loyalty, Edcon Financial Services) – Oct 2012 to April 2013
Account Manager
Johannesburg, South Africa
October 2009 - February 2012 (2 years 4 months)
Senior account management role, overseeing the following Old Mutual portfolios:
Retail Affluent Market
Retail Mass Market
Old Mutual Investment Group
Old Mutual Africa
Account Manager
Johannesburg, South Africa
January 2008 - September 2009 (1 year 8 months)
Account management role on the Vodacom account.
Portfolios: Brand, Data (Broadband) & Vodacom Business
Account Manager
Bryanston, South Africa
May 2005 - December 2007 (2 years 7 months)
Account management role, overseeing the following brands:
KFC (Tweens, Teen Young Adult and High Income Families segments)
Exclusive Books (including Fanatics)
Pro Bono account: World Wildlife Fund (WWF)
Account Executive
Bryanston, South Africa
January 2003 - April 2005 (2 years 3 months)
Account management role for the following Old Mutual South Africa portfolios:
Old Mutual Asset Managers
Fairbairn Capital
Oxygen Medical Scheme
Unit Trusts
Group Schemes
Old Mutual Bank

Pro-bono account: National Sea Rescue Institute


Postgraduate Diploma in Advertising Communications

January 2002 - December 2002 (11 months)

Bachelor of Humanities

February 1998 - December 2001 (3 years 10 months)
Majors: Human Resource Management Industrial Sociology

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