Rohini Saldanha

Rohini Saldanha

Director, Corporate Communications, South Asia at Wunderman Thompson
Mumbai, India

About me

In my current role as Head Corporate Communications, Wunderman Thompson, South Asia, I am responsible for leveraging the ‘Wunderman Thompson’ brand name in South Asia. Through a well-defined communications strategy, my key role is to build and establish brand identity, drive positive perceptions and bolster Wunderman Thompson and its group companies' image and reputation in South Asia among relevant stakeholders. My other responsibilities include external and internal communications, media relations, crisis communications and social media management.

My career has seen me assume various roles in the media and communications industry spanning public relations, marketing communications and advertising. Prior to Wunderman Thompson, I have worked with Hill+Knowlton Strategies, India in the Marcom team working on a diverse set of clients in the lifestyle, consumer, media and entertainment and corporate verticals. Some of my clients included leading music record label - Sony Music Entertainment India, Azerbaijan Tourism Board, Duracell, Discovery Network, Times Network, Deoleo India, Hyatt Hotels and Resorts and Pogo. I spearheaded a high-intensity, high-profile, global short-term assignment titled ‘Hajj-Operation Arafat’ with the Ministry of Culture and Information (MOCI) of Saudi Arabia from the H+K India office. I was given additional responsibility to head external and internal communications for Hill+Knowlton Strategies India to drive positive perceptions and bolster the corporate reputation of the company.

Prior to Hill+Knowlton, I have worked with Weber Shandwick’s consumer team in Mumbai on a variety of lifestyle and media brands such as European Union's Food Promotion in India, GJEPC's Artisan Jewellery Design Awards and Sony MAX to name a few. I have garnered travel and tourism experience having worked with several marquee clients such as Dubai’s Department of Tourism and Commerce Marketing, Skyscanner, Tourism Authority of Thailand and Tourism Council of Bhutan, to name a few.

I was a speaker at the FICCI Frames ‘Shoot at Site’ Tourism Conclave in 2013. A graduate from St. Xavier's College, Mumbai, I’ve also done my Masters in International Business from the Robert Gordon University, U.K.

Positions

Director - Corporate Communications South Asia
Mumbai, India
September 2019 - Present (1 year 1 month)
Rohini is an experienced communications professional with a demonstrated history of working in the public relations, marketing communications and advertising industries. She believes in creating greater impact for brands through purpose driven communications enabling them to reach their key audiences and attain their business goals. Skilled in brand strategy, content development, media relations and corporate communications, Rohini has done in her Masters in International Business from the Robert Gordon University (U.K.) and is a graduate from St. Xavier's College in Mass Media with a specialisation in advertising. She was a speaker at the Federation of Indian Chambers of Commerce and Industry (FICCI) Frames’ Tourism Conclave – ‘Shoot at Site’ in 2013. An aspirational hotel reviewer, Rohini loves to exercise, travel and listen to western classical music in her spare time. 
Account Director
Hill+Knowlton Strategies
India
2018 - 2019 (1 year)
Associate Director
Mumbai, India
2014 - 2018 (4 years)
Associate Director Jan 2016 – Apr 2018

Senior Consultant 2015 – Dec 2015

Consultant May 2014 – May 2015
Marketing & Communications Manager
Dubai Tourism
United Arab Emirates
2013 - 2014 (1 year)

Education

Msc International Business

2007 - 2008 (1 year)

Bachelor Of Mass Media (B.M.M)

2003 - 2006 (3 years)

Other professional activities

PHNX Tribute, Paris

Awards Jury Member

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