|Campaign||Hear Like They Do|
|Brand||VIZIO Sound Bars|
|Business Sector||Consumer Electronics & Audio-Visual|
|Story|| When it comes to sound, dogs are the real experts. They can hear higher highs, detect softer sounds and greater nuances, and hear nearly twice as many frequencies as humans. Wouldn’t it be amazing if we could hear the beautifully complex tones and sounds of our favorite entertainment the way they do? That’s the premise of a new advertising campaign for VIZIO Sound Bars — the perfect companion to VIZIO Smart TVs and the #1-selling sound bars in the U.S. — featuring man’s best friend.|
In “Hear Like They Do,” David&Goliath’s latest creative campaign for VIZIO, we get a glimpse into the lives of three very different, almost human, dogs, captivated by the immersive sound quality of VIZIO’s Sound Bars as they sit and stay in for a night of television.
“We wanted to demonstrate VIZIO’s premium TV sound bars in a way that’s as simple, insightful and entertaining as the content viewers are watching,” said Ben Purcell, Chief Creative Officer, of David&Goliath. “We decided to turn to the experts in sound. And since dogs hear four times better than people, we focused our creative campaign on experiencing sound as they do.”
|Founder and Creative Chairman||David Angelo|
|Chief Creative Officer||Ben Purcell|
|Group Creative Director, Copy||Courtney Pulver|
|Group Creative Director, Art||Rob Casillas|
|ACD / Copywriter||Chris Davis|
|ACD / Art Director||Evan Bross|
|Managing Director, Broadcast Production||Paul Albanese|
|Sr. Broadcast Producer||Brandon Kusher|
|Executive Art Producer||Cara Nieto|
|Associate Integrated Producer||Abigail Grinberg|
|Sr. Digital Designer||Meagan Steinkamp|
|Group Comms Director||Jeff Cannata|
|Managing Director||Jamie Simms|
|Account Executive||Shane Centkowski|
|Associate Director of Business Affairs||Yenia Paez|
|Senior Project Manager||Donna Alexander|
|Editorial house||Spinach LA|
|Post Production||Nicole Haws|
|Executive Producer||Jonathan Carpio|
|Managing Director||Adam Bright|
|Photography Production Company||Ripsaw|
|Post Production/VFX||JAMM VFX|
|VFX Supervisor/Lead Compositor||Jake Montgomery|
|VFX Supervisor/Lead CG||Andy Boyd|
|Flame Artist||Lisa Kim|
|Flame Artist||Graziella Gandolfi|
|Lead CG Artist||Anthony Thomas|
|Lead CG Artist||Brian Burke|
|Production Coordinator||Jon Lazar|
|Senior Producer||Ashley Greyson|
|Executive Producer||Asher Edwards|
|Sound Designer/Mixer||Nathan Dubin|
|Executive Producers||Whitney Morris|
|Executive Producers||Paula Arnett|
|Operations Manager||Brian Frank|
|Vizio CEO||William Wang|
|VP Marketing Communications||Jodie McAfee|
|Senior Creative Director||Joey Neal|
|Director, Performance Marketing||Cody Browne|
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