Creative Director, Content Writer, Copywriter
at
Al-Futtaim Health
Dubai, United Arab Emirates
| Title | Let's make Diabetes disappear! |
| Advertiser | N/A |
| Brand | Diabetes Awareness |
| Date of First Broadcast/Publication | 2021 / 1 |
| Story | Rather than reporting the painful after effects covering the symptoms and causes of diabetes (especially in the Middle East, one of the highest reported rates owing to sedentary lifestyles), the idea takes a refreshing turn: using bright colours to turn on a powerful call to action to get people to ride diabetes by ridding them off the causes: ice-cream, chocolates, etc. |
| Media Type | Social Media |
| Creative Director, Senior Copywriter, Conceptualiser | Cherry Koshy |
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