Adriana  Cajiao Gutiérrez

Adriana Cajiao Gutiérrez

CCO & Founder at Human
Cundinamarca, Colombia

About me

Adriana is the Creative Director and Founder of HUMAN a design studio based in Bogotá, Colombia. Her practice focus is on building ethical, transparent, human brands by applying circular design strategies and human centered design methodologies. She works with startups, small and medium sized companies with the purpose of design a better world.

With over 15 years of experience in brand consulting, strategy, identity and packaging design, Adriana has worked in design leading teams of advertising, brand-consulting and design companies such as Aldas Brand, Mullen Lowe SSP3 and Aluzian. In her profesional path she has designed and created strong brand visuals and strategies for important clients such as Unilever, Sab Miller, Alpina, Helm Bank and Procolombia among others.
In her repertoire she has two Gold Effie awards, one silver Ojo de Iberoamérica and a two nominations to Premios Lápiz de Acero. Her work has been featured in graphic design books including Logo Lounge 6 and Logo Master Library. It has also been featured twice in
In 2017 she was selected by Senta Slingerland, among other female creatives in Latin America, to take part in the first-ever Festival El Dorado programme for the empowerment of women in creative job roles “Ver para Ser”, inspired by the "See It Be it" programme launched at Cannes Lions.
She is also a member of “Somos Creativas” a network dedicated to make visible women talent in every field.
Adriana holds a graphic designer degree from the Jorge Tadeo Lozano University, and a course of studies in Brand Strategy from the same school.
She loves dogs, colors and good coffee.


CCO & Founder
Human Sustainable Design
2014 - Present (6 years 10 months)
Diseñadora / Directora de Proyectos
Bogotá, Colombia
2005 - 2015 (10 years)
Dirección creativa y de proyectos en branding y packaging.
Directora Creativa
April 2014 - November 2014 (7 months)
Dirección creativa en proyectos de estrategia y conceptualización de marca.
Aldas Brand
Diseñadora Gráfica
or expected graduation2000 – 2005
Diseñadora Gráfica
Aldas Brand
2003 - 2005 (2 years)

Diseño enfocado en identidad visual y diseño de empaques.


Diseñadora Gráfica - Estrategia e imagen de Marca, Diplomado de Branding

2000 - 2005 (5 years)

Diseñadora gráfica - Estrategia e imagen de marca

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