| Title | Sunset |
| Agency | FamousGrey |
| Campaign | #NoLimitsAtHome |
| Advertiser | Proximus |
| Brand | Proximus |
| Date of First Broadcast/Publication | 2020 / 4 |
| Business Sector | Personal Wireless Communication |
| Story | To keep spirits up after 7 weeks of confinement, Belgian telecom provider Proximus interrupted national TV to treat all Belgians to a 90-second-long sunset at the seaside. Since the beginning of confinement, Belgians have not been able to visit their favorite place in the country, where so many memories are made. Thanks to Proximus and the ecosystem SILK they were able to watch the sunset on national television on Thursday evening as a reward for their dedication to staying home. |
| Philosophy | This initiative by Proximus was developed by the ecosystem SILK, led by creative agency FamousGrey, digital agency Prophets and media agency Maxus, and is part of the #NoLimitsAtHome campaign, which encourages Belgians to think beyond the limits of their home. The idea was immediately supported by DPG Media and IP, two of Belgium’s biggest media companies. Visit Oostende also contributed to the video by facilitating filming the sunset. Around 9 pm on Thursday 30th of April, programs on Belgians biggest commercial channels RTL and VTM were interrupted to broadcast the sunset at the Belgian coast. The 90 seconds of pure zen were also shown on Facebook and Instagram live. This way, a great number of Belgians were reached with this magical moment. Of course, this was an emotional moment as Belgians from all generations made beautiful memories there. Now that they can’t visit to make new ones, they miss their beloved coast. Proximus wanted to encourage them this way to hang in there! Proximus already motivated Belgians to share their creative endeavors at home with the campaign and online platform #NoLimitsAtHome. Homes were being transformed into yoga studios, concert halls and classrooms. Proximus took things a step further by bringing the famous sunset at the Belgian coast into people’s living rooms and proved yet again that there truly are no limits at home during confinement. From now on, our home is also a beachbar and a seaside apartment. |
| Media Type | Television |
| Length | |
| Soundtrack | Lost Frequencies « The sun is shining » / Sean D’hondt « ordinary » |
| Advertising Manager | Aurelie Denayer |
| Advertising Manager | Sophie De Nys |
| Advertising Manager | Emmanuelle Puttemans |
| Agency | SILK |
| Executive Creative Director | Peter Ampe |
| Strategy Director | Jonathan Detavernier |
| Creative Team | Jonathan d’Oultremont |
| Creative Team | Peter Ampe |
| Account Management Team | Catherine De Block |
| Account Management Team | Cato Samyn |
| Account Management Team | Caroline Ropsy |
| Digital Project Manager | Jeremy Demoor |
| Digital Project Manager | Kenneth Boerjan |
| PR Director | Kathy Van Looy |
| PR manager | Déborah de Klerck |
| PR manager | Justine Parys |
| Head of Production | Charlotte Bodson |
| Post Production | FamousGrey Productions |
| Editor | Sven Vanhee |
| Sound | Sander Villers |
| Media Team | Steven De Deyne |
| Media Team | Perrine De Keyzer |
| Communication Planner | Sarah Azni |
| Communication Planner | Vincent Laduron |
| Social Media Manager | Gert Hauben |
| DPG Media | Tim Sutherland |
| DPG Media | Bert De Cort |
| Account Management | Cédric Braun |
| Account Management | Marc Hootele |
| Account Management | Galia Metdepenningen |
| Advertising Manager | Peter craeymeersch |
| Advertising Manager | Pieter Hens |
| Advertising Manager | Niels D’Hoendt |
| Production Company | Amok |
| Producer | Ann Van Steyvoort |
| Producer | Sam Ostyn |
| Additional Credit | Sean D’hondt |