Valerie Madon

Valerie Madon (Cheng)

Chief Creative Officer Asia at VMLY&R
Singapore, Singapore

About me

Valerie started the first 10 years of her career in digital but has since evolved to do more brand building, integrated creative solutions for major brands such a Hewlett-Packard, Procter & Gamble, Singapore Airlines, HSBC, Burger King, VISA, Singapore Tourism Board, Changi Airport, Central Provident Fund, Shell and GSK many others.

In 2010, Valerie was made the first female chairperson in the history of the Creative Circle Awards Singapore and went on to judge at Spikes Asia 2011, Cannes Lions 2011 and 2014, D&AD 2012 and 2015, Clio 2013, One Show 2015, London International Awards 2013 and 2016. Most if not all, for the digital, mobile and social jury.

Over the years, she has made her mark at Cannes, One Show, London International, Effies, Golden Drum, Spikes Asia, Adfest and the Webby’s. Under her leadership, JWT Singapore picked up the Best Of Show award, at Creative Circle Awards 2012. That same night, they were also awarded Digital Agency of The Year and the Grand Prix for Digital/Mobile.

For all her achievements, she was awarded Singapore’s first Digital Creative Director of The Year award at the 2011 Advertising Hall of Fame event and she continued to defend this title again in 2012. She has also been voted by IAS as one of Singapore's Most Influential CD for 8 consecutive years since 2011 to 2018.

Prior to joining Havas, she was Head of Creative Shop for Facebook, Southeast Asia, where the extraordinary organization inspired her to start her own artisan ice cream shop, Licktionary, which she runs with her husband, another advertising veteran, Farrokh Madon.


Chief Creative Officer Asia
Singapore, Singapore
January 2020 - Present (2 years 10 months)
Chairwoman for Singapore and Chief Creative Officer for Southeast Asia
Singapore, Singapore
2018 - 2019 (1 year)
Chief Creative Officer, Southeast Asia
Singapore, Singapore
2017 - 2019 (2 years)
Head of Creative Shop, Southeast Asia
2016 - 2017 (1 year)
Global Executive Creative Director - Shell Lubricants
Singapore, Singapore
2013 - 2016 (3 years)
Global Executive Creative Director - Shell Lubricants Dec 2013 – Feb 2016

Chief Creative Officer Mar 2013 – Feb 2016

Executive Creative Director Dec 2010 – Feb 2016
Executive Creative Director
Singapore, Singapore
2010 (1 year)
Publicis Modem


1995 - 1998 (3 years)

Other professional activities

PHNX Tribute 2020

Awards Jury Member

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