GABRIELE Caeti

GABRIELE Caeti (GABRIELE CAETI)

Executive Creative Director at DDB ITALY
MILAN, Italy

About me

Gabriele founded his own fashion startup at the age of 20. Later on, he began his career as a Copywriter, first at Tbwa\Italy and then at Y&R. During this time, he became interested in the growing market of social media and the world of entertainment. He became the first Creative to join We Are Social Italy in 2011, where he later became Creative Director at the age of 30. In this agency, he created social media ideas for clients such as Netflix, Lavazza, Juventus FC, Adidas, Samsung, BMW Group, Barilla and Pirelli. Some of his awards include: Cannes Lions, One Show, D&AD, Eurobest, New York Festivals, and ADCI Gran Prix. Now he is currently working as Executive Creative Director at DDDB GROUP ITALY on clients such as: Volkswagen group, Lufthansa, Intesa San Paolo, Ikea.

Loves: Tv Series (Mad Men, Twin Peaks, above all), Movies (too many to write down), shows (Masterchef and lately Pechino Express), manga and video games.

Positions

Creative Director
Milano, Italy
December 2015 - Present (8 years 4 months)
Creating conversation, strategies and activities for Kraft (Milka, Philadelphia), Barilla, Indesit, Wind, BNL and Kiko Make Up, Hyundai, Sky, Ing Direct, Henkel (Perlana, Bref, testanera), CariParma, Juventus FC, Bic worldwide, Gruppo RCS, ASOS, Sodastream, Cloetta (Galatine, Saila, Dietor, Dietorelle), Max Mara, Quattroruote, Adidas, Unicredit, Reebok, Miroglio Group, BMW, Mini, Alcon Lens, Luxottica Group, Lavazza worldwide, MSC Cruise, Beck's, Barilla worldwide, Piaggio, Campari worldwide, Pirelli, Netflix worldwide, Tennent's, Coca Cola Group, Google, Timberland, Samsung, dyson, Chicco.
Concepteur / rédacteur
Milan, Italy
2010 - 2011 (1 year)
Pirelli, UNHCR, AirOne, LandRover, Coop, Telecom, WWF, Arena, Unicredit, Leerdammer, Barilla, Ferrero, Saila, Allianz, Vodafone.
4698 Moray

Moray

BRAND:
WWF
AGENCY:
VML Italia
4465 Snake

Snake

BRAND:
WWF
AGENCY:
VML Italia
4821 Shark

Shark

BRAND:
WWF
AGENCY:
VML Italia
4924 Pelican

Pelican

BRAND:
WWF
AGENCY:
VML Italia
4706 Owl

Owl

BRAND:
WWF
AGENCY:
VML Italia
4308 Dog

Dog

BRAND:
WWF
AGENCY:
VML Italia
4966 Frog

Frog

BRAND:
WWF
AGENCY:
VML Italia
4831 Dolphin

Dolphin

BRAND:
WWF
AGENCY:
VML Italia
Copywriter
TBWA\Roma
Roma, Italy
2009 (1 year)
Adidas, McDonald's, Henkel, Casa Modena, eni, As Do Mar, Medusa Film, Mars Italia (Twix, Pedigree, Whiskas), RDS, ABsolut Vodka, ATM,

Education

Engineering

Owner of a indie-t-shirt brand. PR for indie musical events. First certificate in English. Writer for indie newspapers and magazines.

Other professional activities

PHNX Tribute 2020

Awards Jury Member

PHNX 2022

Awards Jury Member

PHNX 2023

Awards Jury Member

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