Working for over 15 years in the creative industry, I'm specialized in communication, content, advertising and marketing. Graduated in Journalism, I've worked in the main trade media channels in Brazil, like Propmark, Reclame and About Magazine, as reporter, editor and content director, including a roll as co-creator and host of two radio shows, taking the creative and marketing conversation to the main audience.
As a content creative, I've developed and keep developing TV series, scripts, branded content, editorials, advertising campaigns and PR cases in partnerships with agencies, production companies and brands. As juror, speaker and mediador, I've participated in events and festivals like Festival of Media Latam, Epica Awards, Festival do Clube de Criação, PHNX, New Brand Communication Forum, Fenapro (Brazilian Advertisers Federation) and ExpoMusic.
With large experience in festival and awards, I've been covering and attending some of the more important ones of the creative industry, such Cannes Lions, SXSW, El Ojo, Fiap, Festival of Media and Digital Signage Expo.