Gary J. Nix (he/him)

Gary J. Nix (he/him)

Contributing Writer | tapped for expertise at the intersection of branding & culture at CultureBanx Freelance
New York, United States

About me

The short answer: I strategically integrate traditional, basic principles with modern, evolutionary strategies through teaching and doing.

Positions

Contributing Writer | tapped for expertise at the intersection of branding & culture
CultureBanx Freelance
United States
2019 - Present (1 year 5 months)
CultureBanx is redefining business, finance and tech news for black professionals. The media company delivers high quality content focused on market driven stories, innovative products and services transforming our culture. We have a simple philosophy to cover news and information on a single platform, through a highly engaging design and unique style of reporting. We add focus and clarity to stories that are missing from the mainstream news cycle. By doing this, we raise awareness on the most important topics impacting the culture.
Adjunct Professor, International School of Management | social media & digital marketing
New York, United States
2018 - Present (2 years 5 months)
Develops and utilizes engaging digital marketing and branding course curricula for international MBA students.
Cultivates a learning environment that encourages student participation, discussion, and retention.
Founder & Chief Strategist | strategic brand & social media consulting
The BRANDarchist
United States
2014 - Present (6 years 5 months)
a strategic consultancy Self-employed
Builds relevant strategic frameworks, approaches, and processes on which clients can ultimately improve revenue and profit.
Collaborates with small- and medium-size business owners to create strategic branding & digital marketing plans to align with present and future goals.
Equips brand executives with comprehensive training regarding the use of diversity/inclusion initiatives, social media, and digital strategies.
Assesses the individual needs and requirements of clients to ensure the development of innovative strategies.
Closely monitors key performance indicators from multiple programs to identify and capitalize upon areas of improvement or new opportunities.
Utilizes experience and expertise to create engaging content and POVs for highly visible trade magazines including The Drum, Entrepreneur, and CIO Magazine.
Authors POV documents regarding the importance of diversity, inclusion, and culture in the marketing, advertising and tech industries.
Director, Social Strategy | builder of full social media program & real-time experiential strategies
New York, United States
2016 - 2017 (1 year)
Directly led a team of social strategists through the completion of multi-million-dollar annual and campaign-based social strategies.
Constructed creative brief, content strategy, and real-time social media strategy for client experience at 2017 Consumer Electronics Show in Las Vegas, NV.
Directed social response lab for client experience at 2017 Consumer Electronics Show in Las Vegas, NV.
Introduced new KPIs and benchmarks designed to deliver key insights into campaign progress and effectiveness.
Increased social platform audiences by 350% and real-time programs by 100% year over year through the development and implementation of new marketing programs.
Authored POVs regarding emerging trends and technologies within the marketing field.
Spearheaded the implementation of a new internal diversity and inclusion initiative.

Education

Bachelor of Science - BS in Marketing

1992 - 1996 (4 years)
Other activities : University Union Television [UUTV], WJPZ 89.1 FM - Z89

Other professional activities

PHNX Tribute, Paris

Awards Jury Member

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