A creative, specialized in Concept & Copy, with a strong strategic background. He strongly believes in the power of a good story. And that is what he does. Always aiming to find the right story for a brand to tell. His stories have been awarded by the Cannes Lions, Webby Awards, CLIO, LIA, One Show, AME, ADC, Cresta, Red dot and what not. He repositioned Brands such as Telekom and Bayer and worked across almost all industries from automotive to FMCG to telecommunications. He is a Jury Member of the ADC Annual, the German Film Academy and the Hollywood A-List awards.
His advertising career started at kempertrautmann, a Hamburg based agency. He then joined the innovation team of Serviceplan in 2014. 2 Years later, he became a member of the creative board as Global Creative Strategist.