A psychologist by training, I have however spent most of my life skiing, snowboarding and nurturing creative ideas as an advertising executive alongside my father Ekrem Dupanovic, Media Marketing magazine, Dragan Sakan, and the New Moment New Ideas Company.
In 2006, I took a break from my exciting and creative job in communications to live in Kazakhstan and, later, India, where I was fascinated by the unique approach to life, the harmony that infuses the apparent chaos of the streets, and the sense of tranquillity that pervades everything. I dedicated a full decade to studying natural and non-invasive healing modalities.
Still in love with the magical possibilities of creative communication, I returned to advertising in 2017 and now devote part of my time to co-authoring and editing the book Creative portfolio – The Best of Adriatic Advertising.
I am one of the founders of the Woman.Comm Club of Bosnia and Herzegovina, a member of the Advisory Committee for the No Limit Sarajevo Advertising Festival, and a contributing author to the Media Marketing, the key media of communications industry of the Adriatic region.
As a passionate advocate for young professionals in the marketing and communications industry of the region, I ensure their voice is heard. The annual Young Leaders of Tomorrow conference is intended to provide them a forum and, as a project, is particularly dear to my heart.