Head Of Strategy Jan 2019 – Present
Lead advisor on brand strategy, campaigns and marketing communications across all McCann Cyprus brands.
Specializes in the identification and development of intelligence and insights for some of the most iconic brands in the country, including Coca-Cola, BMW, MTN Cyprus, and Carlsberg.
Works closely with account management, PR and digital teams to deliver smart, differentiated and strategically grounded ideas to clients.
Develops focused, insightful and inspiring creative briefs.
Senior Strategy Planner Jun 2016 – Dec 2018
Demonstrated ability to construct insightful, data-informed strategic thinking that guided creative approaches.
Helped grow the agency’s business intelligence and consumer research unit, by leading two cross-country qualitative research projects in cooperation with the McCann network.
Set the vision, process and implementation of the department.
Trained all employees on the new McCann strategy tools.
Junior Strategy Planner Jan 2015 – Jun 2016
Helped establish and grow the agency’s first strategy department.
Developed solid primary and desk research skills to uncover deep organizational, media, and audience insights.