Rogger Kenneth Schales
Senior Art Director at Phoenix Ogilvy
Colombo, Sri Lanka
TitleAnchor Newdale Strawbery - Case Study
Advertiser N/A
Brand Anchor Newdale - Strawberry
Date of First Broadcast/Publication
Story Sri Lanka is a tiny island on the world map with its own set of social and cultural nuances. Surprisingly, BTL advertising still plays a big role here and has a huge impact. So when Anchor Newdale wanted to launch its Strawberry flavoured Yogurt and Milk, going with the traditional ATL approach was not an option. We needed to think local for an impactful launch.
Media Type Outdoor/Out of Home
Length
Art Director, Project
Idea Creation

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