George Yanakiev (Gombeto)

I'm a multidisciplinary professional with more than ten years of experience in the advertising and digital media industries.

From 2010 to 2017, I was Head of Digital at NEXT-DC, where I worked on campaigns for global companies such as Heineken, Finlandia, Jack Daniel's, Puma and Amstel. In 2016, my team and I became Agency of the Year at FARA Bulgaria.

In 2015, I took first place at the Cannes Lions Film Competition and represented Bulgaria at the world's most prestigious advertising festival.

I created digital media outlets for music, lifestyle and fashion — Nite Versions and Under the Line — which I ran between 2010 and 2015. Later on, I became part of the soSofia team, where I contributed to the video content and the digital establishment of the brand.

With my creative studio Currant, I continue to work for brands such as Tuborg, H&M, LG, Samsung, Philips, Volkswagen, Visa and more. Additionally, I hold the position of Creative Director at the independent urban initiatives agency, Imp-Act.

Global media outlets which have covered my work include The Huffington Post, The Guardian, GQ, Adweek, Fast Company, Business Insider, CNET, The Verge, PSFK, DesignTAXI and others.