George Yanakiev

George Yanakiev (Gombeto)

Founder & Creative Director at Currant
Sofia, Bulgaria

About me

I'm a multidisciplinary creative with more than 10 years of experience in the advertising and digital industries.

From 2010 to 2017, I was Head of Digital at NEXT-DC, where I managed campaigns of global companies such as Heineken, Finlandia, Jack Daniel's and Amstel. In 2016, my team and I became Agency of the Year at FARA Bulgaria.

In 2015, I won a Cannes Lions Film Competition and represented Bulgaria at the most prestigious advertising festival in the world.

I created two digital media outlets for music and lifestyle — Nite Versions and Under the Line — which I developed between 2010 and 2015, and later became part of the soSofia team, where I contributed to the video content and digital development of the brand.

With my creative studio Currant, I continue to work for brands such as Tuborg, H&M, LG, Samsung, Philips, Volkswagen, Visa and more.

Work I'm involved with has been covered in global media outlets such as The Huffington Post, The Guardian, Adweek, Fast Company, Business Insider, CNET, The Verge, GQ Italia, PSFK, DesignTAXI and others.

  • English - Pro
  • Bulgarian - Native


Founder & Creative Director
April 2017 - Present (3 years 6 months)
Head of Digital
Sofia, Bulgaria
November 2010 - March 2017 (6 years 4 months)
Under the Line
2011 - 2015 (4 years)
Nite Versions
2010 - 2014 (4 years)



October 2007 - June 2011 (3 years 8 months)

Other professional activities

PHNX Tribute, Paris

Awards Jury Member

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