Rushad Patel

Rushad Patel

Creative Director at OgilvyOne Worldwide, Mumbai
Mumbai, India

About me

What makes you different?
After spending 6 years building a career… I left it.

So why is ‘different’ a good thing?
Don’t we all crave at being different, bringing in something new that wasn’t possible before? I feel diversity and unique qualities are key to building an organisation ... and for that being different helps me out a bit.

Well, did switching careers pay off?
I get this question a lot…Well, be it the dauntingness of starting out in advertising late or the back to school jokes at the start of this career... the payoffs feel a lot better - A Gold at One Show, a Silver Clio, a Cannes Lion shortlist, two District Addys, Spikes Asia and more, it feels like this extremely difficult but passionate decision to change careers may be actually paying off.

Sector Experience
Awards

Positions

Creative Director
Mumbai, India
November 2017 - Present (2 years 11 months)
I can sum up my work at Ogilvy as an intense workshop with one clear goal - stun our clients with great creative work. Working under the creative leadership of George Kovoor. I manage the entire Bajaj International business including digital work and TVC’s. Bajaj domestic business, Tata Sky and MAD (NGO) also fall under my mandate.
Copywriter
Mumbai, India
May 2016 - October 2017 (1 year 5 months)
Handling creatives for Volkswagen, Filmfare, Femina and several new business pitches. Conceptualised and worked on TVC’s, press ads, OOH, direct marketing, brochures and several 360-degree new business pitches as well.
Creative
Mumbai, India
2015 - 2016 (1 year)
Worked on brands such as McDonald’s, Amazon Kindle, Tide, OLX, HE deodorant and many others. The hallmark of my work here was a Cannes shortlist for my campaign- Daastaan for OLX India.
Copywriter
Mumbai, India
2015 (1 year)
BBH India was a vital cog within my development. It was not only challenging but also a great place to progress my skills as a copywriter. I got a chance to work on briefs covering a wide spectrum of brands including Vaseline, Vespa, Coverfox insurance, Johnnie Walker, Infocus and more. Infocus and Coverfox were brand new accounts for BBH India.

Education

Portfolio Program, Copywriter

2014 - 2016 (2 years)

Master's in Finance

2006 - 2008 (2 years)

Other professional activities

PHNX Tribute, Paris

Awards Jury Member

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