Nancy Engelhardt, Ph.D.

Nancy Engelhardt, Ph.D.

Professor at Marymount University
Tampa/St. Petersburg, Florida Area, United States

About me

Dr. Nancy Engelhardt, has been a professor of communications and marketing for over 15 years and has taught courses such as marketing strategy, strategic communications, advertising, consumer behavior, public relations, social marketing and nonprofit marketing. She is currently a full professor of Marketing at Marymount University in Arlington, Virginia. She also teaches adjunct for Florida Institute of Technology, West Virginia University, Colorado State University-Global Campus and LIM College of Fashion in New York City.

Originally from New Orleans, her career in advertising and public relations spans nearly 20 years and includes corporate, nonprofit and government agencies. She has held communications positions with the Smithsonian Institution’s National Zoological Park and World Wildlife Fund (WWF) where she is still a part of the Alumni Mentor Program.

Positions

Professor
Virginia, United States
2004 - Present (16 years 9 months)
Teach undergraduate and graduate courses in Marketing specialty within the B.B.A. and M.B.A. programs. Continuously act as a consultant for local businesses and organizations in the development of marketing and communications plans for local clients. Coach students on all phases of marketing strategy development that culminate into impressive team plans presented at the end of the semester. Author and present research on marketing trends and consumer behavior focusing on cause marketing and social media. Develop new courses for online and traditional delivery in the areas of marketing, sustainability, and social entrepreneurship. Lead graduate course in Global Business in London, Prague, Buenos Aires, Barcelona, Puerto Rico. Developed undergraduate ecotourism course in Belize.
Public Affairs Specialist
Smithsonian National Zoological Park
United States
2003 - 2004 (1 year)
Washington, DC
Responsible for managing organizational communication of over 350 employees for the National Zoo located in Washington, DC and the Center for Research and Conservation in Front Royal, Va. Provided content for Intranet and website. Served as contact for community members and local businesses and universities in establishing programs and opportunities to work with the Zoo. Provided media outreach and develop strategic communications for science programs.
Senior Communication Manager
World Wildlife Fund
United States
2000 - 2003 (3 years)
Developed and implemented integrated communications strategies to promote WWF's program and policy agenda. Initiated and coordinated press conferences, media briefings and special interviews. Maintained ongoing relationships with senior international journalists, responded to media requests and represented WWF at national and international policy meetings. Wrote press releases and fact sheets for issues of concern in target areas. Assisted in the development and promotion of the organization's website and developed a promotional plan to capitalize on outstanding online presence. Worked with host institutions to publicize outreach events. Tracked Internet activities online using Media Matrix and e-Watch and reported on media usage of information.
Communications/Marketing Manager
Oregon Advanced Technology Center
United States
1996 - 1999 (3 years)
Developed marketing plan for Oregon Manufacturing Extension Partnership and Advanced Technology Center, Portland, Oregon. Coordinated marketing activities for consortium of 14 community colleges in Oregon. Handled all public relations functions relating to the technology center. Maintained data and produced consortium quarterly reports that were submitted to the state governing agency. Developed funding strategies including grant proposals and fundraising campaigns. Coordinated grant proposals and reporting of funding received from state agencies. Lobbied state legislature for funding of technology center.

Education

Ph.D. in Mass Communication

1998 - 2002 (4 years)

Other professional activities

PHNX Tribute, Paris

Awards Jury Member

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