Pablo Tajer

Pablo Tajer

Creative Director at MediaMonks
Buenos Aires, Argentina

About me

Pablo Tajer, is Creative Director at MediaMonks BA, and a multi awarded creative. He is also one of the first creatives in the world to come back to an agency after being part of Facebook Creative Shop, where he led the South Cone region.
He started his career as an ATL creative in Del Campo Saatchi & Saatchi, then he moved to JWT Argentina. He won Cannes Lions in Radio, Print and Outdoor before becoming a «digital» man. After JWT he made a change into the digital world becoming Creative Director at Webar Argentina (a 100% digital agency). Following that, he led the Digital team at BBDO Argentina, where not only it became Interactive Agency of the Year in all the Argentinean festivals (two years in a row), but he also helped integrating the ATL creative teams into the digital landscape. And won 3 Cannes Lions with digital ideas. Then he moved to Facebook Creative Shop as head of South Cone, where he had to work around the continent with almost every big client and agency you can imagine. He was also speaker at more than 40 events during the last years, and responsible for the launch of Instagram in the Region.

In 2016 Tajer came back to the agency world as VP and Head of Digital Platforms at Grey Argentina, and in 2018 he moved to be the ECD of GTB Argentina heading all the creative of Ford campaigns and communication.

Positions

Creative Director
MediaMonks
Argentina
2019 - Present (1 year 9 months)
ECD
GTB
Buenos Aires, Argentina
April 2018 - Present (2 years 6 months)
VP Head of Digital Platforms
Buenos Aires, Argentina
2016 - 2017 (1 year)
Main clients: Toyota, Disney, P&G, Molinos, CMR Falabella, Mercado Libre, Pringles.
Head of Creative Shop South Cone
Facebook
Argentina
2013 - 2016 (3 years)
Pablo was the head of Facebook Creative Shop in South Cone, responsable for Argentina, Chile, Colombia, Peru, and other countries in the region.
He worked to help brands and creative agencies improve their strategy and creativity on Facebook and Instagram. Sometimes working with them as a partner, and other times by creating ad hoc Workshops, and also working as a creative agency itself with worldwide client briefs.
In two yeas he has worked for more than 50 campaigns with almost every big brand in the region: P&G, Unilever, ABI, Nestlé, Coca Cola, Pepsi, Mondelez, Corona, Verizon, Ford, Mastercard, Disney, DirecTV, Movistar, Huawei, Claro, Personal, Renault, Falabella, OLX, MercadoLibre, Tarjeta Naranja, Banco Galicia. Just to name a few.
He was also speaker at more than 40 events across Latam.
Digital Creative Director
Buenos Aires, Argentina
2011 - 2013 (2 years)
Main Clients: Nike, Pepsi, 7up, Doritos, Lay´s, Smart, Mercedes Benz, Gancia, Dr Lemon, Tarjeta Naranja, Gatorade.
Art Director
Buenos Aires, Argentina
2006 - 2010 (4 years)
Main clients: Nokia LTA, Ford, Unicef, Knorr, Banco HSBC, Royal, America 2.
Art Director
Buenos Aires, Argentina
2001 - 2006 (5 years)
Main clients: Ariel LTA, Pampers LTA, Zoo de Buenos Aires, Answer Seguros, Audi, Seat, Hospital Alemán.

Other professional activities

Cannes Lions International Festival of Creativity, London

Awards Jury Member
2017 (1 year)
Cyber Jury -

PHNX Tribute, Paris

Awards Jury Member

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