Title | Canes |
Agency | Publicis Canada |
Campaign | Essential |
Advertiser | MIRA Foundation |
Brand | MIRA Foundation |
Date of First Broadcast/Publication | 2019 / 10 |
Business Sector | Disease Awareness, Support Groups & Associations |
Tagline | Depriving someone of the essential is unacceptable. By law, service dogs are allowed everywhere |
Story | Mira service dog owners are often denied access to public places because of their dogs. However, a Mira dog is an essential tool for their autonomy, just like a walker, a prosthesis or a cane. |
Media Type | |
Sound | Alexandre Wang-Legentil |
Online & Color | Dominique Belletête |
Post Production | Video Nerve |
Production | Stéphanie Lord |
Cinematography | Ariel Méthot Bellemare |
Production Company | 4ZERO1 |
Director / Editor | François Jaros |
Retoucher | Marquis Couture |
Retoucher | Gabriel Carbonneau |
Retouching | Visual Box |
Photographer | Alain Desjean |
Photography production | Rodeo Production |
Art Director | Mélissa Charland |
Art Director | Karl Ouellette |
Copywriter | James Viloria |
Copywriter | Sann Sava |
Copywriter | Olivier Giguère |
Copywriter | Bryn Gallagher |
Copywriter | Martin Bernier |
Creative Director | Mélissa Charland |
VP, Head Of Creative Product | Sann Sava |