Franco Luca

Franco Luca

Country Manager at RAPP Argentina
Argentina

About me

More than 15 years in the Advertising Industry. Specialized in the Digital Communication Business.

Now leading RAPP Argentina, the Omnicom Group agency with a team deliberately diversified with experts in creative, data, strategy, and tech, working together across capabilities to understand our client's needs, delivering creative solutions for their business problems.

He led and founded Digitas Argentina, the digital agency of Publicis Groupe since 2018 and he also had the role of Chief Content Officer for Publicis Groupe Argentina, supporting the rest of the brands in the country. For 2 years he led LiquidThread, the creative SBU of Publicis Media.

During 5 years he was the Digital Director in Human agency. There he promoted local, regional and global projects of social media, digital platforms, apps and sites for brands such as: The Coca-Cola Company, Moët Hennessy, Mondelēz, AXION energy, Puma, Nivea, Molinos, Procter & Gamble, Motorola and Danone.

Along his career he worked on projects that were awarded at different festivals: Cannes Lions, Effie, Diente, Lápiz de Oro, Ojo de Iberoamérica, +Digital, Wave.

Previously in different positions, he went through Vulgaria agency, where he worked for L'Oreal, Renault, ICBC, Havanna and started his career at Wunderman in 2006.

Languages
  • Spanish - Native
  • English - Pro
Sector Experience

Positions

Country Manager
Buenos Aires, Argentina
April 2020 - Present (2 months)
Leading RAPP Argentina, the Omnicom Group agency, with a team diversified with experts in creative, data, strategy, and tech, working together across capabilities to understand our client's needs and work together in creative solutions for their business problems.
Chief Content Officer
Buenos Aires, Argentina
2016 - 2020 (4 years)
I also had the role of Chief Content Officer for Publicis Groupe Argentina, supporting the digital development of all the brands in the country.
Managing Director
Digitas
Argentina
May 2018 - Present (1 year 11 months)
I led and founded Digitas Argentina, the digital agency of Publicis Groupe. Creative + Data + Media + Tech working together in an integrated process for regional and local projects for top class brands. Digitas operates in over 40 countries across five continents and is part of Publicis Media, one of four solution hubs within Publicis Groupe.
Director
LiquidThread
Argentina
May 2016 - April 2018 (1 year 11 months)
For 2 years, I led LiquidThread, the creative SBU of Starcom/Spark Foundry (Publicis Media). Managing a content team and working on digital campaigns for companies such as Mondelēz, The Coca-Cola Company and ICBC.
Digital Director
Buenos Aires, Argentina
2011 - 2016 (5 years)
Digital Projects & Campaigns for:
- The Coca-Cola Company
- Moët Hennessy (LVMH)
- Cerveza Patagonia
- AB InBev
- AXION energy
- Puma
- Nivea
- Mondelēz
- Procter & Gamble
- Danone
- ICBC
- Motorola
Accounts
Vulgaria
Argentina
2008 - 2011 (3 years)
Account attention for:
- Standard Bank
- Havanna
- Renault
- L'Oreal
- La Nación
Accounts
Buenos Aires, Argentina
2006 - 2007 (1 year)
Account attention for:
- Nokia
- LoJack
- Club La Nación
- Fundación Tzedaká
- DonMario

Education

Associate's degree in Advertising

2002 - 2006 (4 years)

Other professional activities

PHNX Tribute, Paris

Awards Jury Member

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