Franco Luca

More than 15 years in the Advertising Industry. Specialized in the Digital Communication Business.

Now leading RAPP Argentina, the Omnicom Group agency with a team deliberately diversified with experts in creative, data, strategy, and tech, working together across capabilities to understand our client's needs, delivering creative solutions for their business problems.

He led and founded Digitas Argentina, the digital agency of Publicis Groupe since 2018 and he also had the role of Chief Content Officer for Publicis Groupe Argentina, supporting the rest of the brands in the country. For 2 years he led LiquidThread, the creative SBU of Publicis Media.

During 5 years he was the Digital Director in Human agency. There he promoted local, regional and global projects of social media, digital platforms, apps and sites for brands such as: The Coca-Cola Company, Moët Hennessy, Mondelēz, AXION energy, Puma, Nivea, Molinos, Procter & Gamble, Motorola and Danone.

Along his career he worked on projects that were awarded at different festivals: Cannes Lions, Effie, Diente, Lápiz de Oro, Ojo de Iberoamérica, +Digital, Wave.

Previously in different positions, he went through Vulgaria agency, where he worked for L'Oreal, Renault, ICBC, Havanna and started his career at Wunderman in 2006.