Kalle Hellzen

Kalle Hellzen

ECD at 180 Kingsday
Netherlands

About me

Kalle Hellzen is a multi-disciplined creative leader with roots in design, innovation and narrative media. Always looking to create meaningful and valuable human/brand interactions, Kalle’s ultimate goal is to drive growth and business value through the intersection of stories, systems, and technology.

A Swedish native, Kalle has over two decades of global experience working across agency, production and client-side. Before joining 180 Kingsday to run the creative department and oversee output across all clients, Kalle led R/GA in Los Angeles and served as creative lead on the L.A. Dodgers Start-Up accelerator.

Before this, Kalle held executive creative and innovation positions at award-winning game development studio Toca Boca and Goodby Silverstein & Partners in San Francisco. He also established the US arm of the famous Swedish creative & fashion collective, ACNE, as a partner, creative director and director.

Throughout his twenty years in the industry, Kalle’s work has been recognised by the worlds biggest creative award shows, something he attributes to his amazing co-worker’s, collaborators and his brave clients.

Alongside the wins, he has also judged at Cannes Lions, Le BOOK Connections, The Andy Awards, The A-List Awards, NXT Stage and Månadens Kampanj. When he can find the time, he writes for a range of industry publications such as Campaign and Adweek among others.

Executive Creative Director
Los Angeles, United States
2015 - 2017 (2 years)
I helped build and grow R/GA Los Angeles from a tiny startup to a mature company - 70+ amazing people and multiple big and interesting AOR relationships and projects. I also served as the Creative Lead for the 2016 L.A. Dodgers Accelerator with R/GA.
Chief Digital Officer
San Francisco, United States
2013 - 2014 (1 year)
As chief digital officer at Goodby, Silverstein & Partners, I implemented new processes, account structures and integration efforts across all departments in the agency. I also helped steer the development and execution of digital and traditional creative as well as new business pitches.

I initiated and led the BETA Group, a team of creative developers, designers, UX specialists and producers that develops software and hardware solutions to real-life problems. BETA supports GSP's strategic and creative process and look to push the boundaries of technology and interactive media.

Trade Organizations

AIGA Los Angeles

Advisory Board Member
2017 (1 year)
Advisory Board Member to the Los Angeles chapter of the AIGA, which serves as a hub of thought-leadership and activity for the designing community. The association is committed to stimulating thinking about design through conferences, competitions, exhibitions, publications, and websites. AIGA inspires, educates and informs designers, helping them to realize their talents and to advocate the value of design among the media, the business community, public agencies and the general public.

Other professional activities

PHNX Tribute, Paris

Awards Jury Member

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