Félix Sanz

Félix Sanz

Chief in Brand Factory, Strategy & Corporate Affairs at TELEFÓNICA
Madrid, Spain

About me

Félix Sanz joins Telefónica Digital in 2015 and since then he holds the position of Marketing Effectiveness Manager for Latin America and Europe in the area of Mobile Advertising. Area from which he takes responsibility for working with global and nationa customers to connect with the audience at the right time, offering all the technology that currently offers mobile. His most recent training includes a Management Development Program at IESE, he is also a graduate in Business Management and Marketing at ESIC and he has an MBA in ICADE. He has worked in Audiovisual Española 2000, Santander, Unidad Editorial and before joining Telefónica in Vocento Group, where he served as Marketing Manager for ABC and Regional Press.

Positions

Marketing Effectiveness Manager
Telefonica
Spain
February 2015 - Present (5 years 8 months)
- Support our own products sales, with presentations and case studies.
- PPt´s for all OB´s and regional team, as well as 2+2 (bulk+Advertising) videoclips in order to show success cases.
- Manage consistent Brand ID for Movistar Media & sales material for sales team.
-Desk research, support/own identifying stats to help build arguments for presentations, keynotes and business reviews.
-Consumer & Market Insight, own writing/identifying mobile market trends, growth categories. -Content promoted to OB´s and external.
-Marketing communications, support on newsletters, website build and own content creation.
-Projects management, support on website build, advertising and bulk. launch website, data capture tool for newsletter.
-Events/Conferences support/own sponsorship activation in LatAm.
Brand Manager Prensa
CMVOCENTO
Spain
2007 - 2015 (8 years)
Brand Manager Prensa Sep 2011 – Feb 2015
Marketing publicity responsible for the thirteen newspapers of Vocento group at CMVocento.

Responsable for managing all marketing activities giving support to the sales force, developing annual and mid-term marketing plans and managing sales forecast. Participate creating new product for the company as well as developing reports for company managers in terms of distribution, audience and clients investment.
Introduce creative promotions to stimulate product sales and increase brand awareness.

Brand Manager ABC Oct 2007 – Sep 2011
ABC and all their delegations marketing publicity in charge.
Responsible for managing all marketing activities giving support to the
sales force, making presentations to customers, developing annual and
mid-term marketing plans and managing sales forecast. Also preparing
reports for company managers in terms of distribution, audience and
clients investment.
- Introduce creative promotions to stimulate product sales and increase
brand awareness.
- Marketing publicity responsable for the ABC magazines
Product manager
Unidad Editorial
Spain
2005 - 2007 (2 years)
elmundo.es marketing publicity responsible, Also responsible for
suvivienda.es, yodona.com. My taskall include manage the possible
actions to realize for the internet area, giving the commercial
department the tools to sell our products with presentations and sales
arguments, and also preparing reports for the sales and marketing
managers.
- In charge of giving support to the delegations of Andalusia, Basque
Country and north zone, Valencian Community, Balearics and Canary
Islands.
- Marketing publicity responsable for the magazines “La aventura de la historia” and “Descubrir el Arte”.

Education

Management Development Program (PDD)

2014 (1 year)
The Management Development Program (PDD) adapts to the needs and challenges of company management in an increasingly more global environment.

Other professional activities

PHNX Tribute, Paris

Awards Jury Member

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