fernando sosa

fernando sosa

Creative President at Leo Burnett Buenos Aires
Argentina

About me

Fernando has been part of La Comunidad for 10 years. He joined in 2005 as Senior Art Director. After this, he continued growing professionally, becoming Creative Director and General Creative Director. He began working as General Manager of the Buenos Aires operation, where he was in charge of the Creative Department and the business in general. Fernando, along with his partner Ramiro Raposo, is one of the first of his generation to obtain a managing position.

Fernando is currently at the helm of projects for global and local brands such as Diageo, Volvo, Corona, Apple, Rolling Stone, Kinder, Danone, Ferrero Rocher, among others. At the national level, aside from leading brands such as Ferrero and La Nación to success, he leaded the campaign of current president Mauricio Macri, which gave him the unique opportunity to change not only the life of a brand but also the life of a country.

Before joining La Comunidad, Fernando worked as Senior Art Director at young&Rubicam for brands such as YPF, Disco, Bayer, Unifon, Cervecería Quilmes and Visa. Before this, he worked at DDB Argentina.

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Inicie mi carrera en el mundo de las ideas hace 20 años. Me forme en Ogilvy y DDB. Mas tarde integre el equipo creativo de Young&Rubicam como director de arte senior. Trabaje para clientes como Quilmes, Danone, Telefonica y Visa sólo por mencionar algunos. Desde 2005 formo parte de La Comunidad donde tuve la posibilidad de desarrollarme profesionalmente, habiendo ingresado como dupla senior, siguiendo como Director Creativo y luego Director General Creativo. En 2011 empece a manejar la operación de Buenos Aires ocupando el cargo de Gerente General de BA y VP de The Community. Como responsable, no sólo del departamento creativo, sino también del negocio en su totalidad. En los últimos años hice trabajos mundialmente reconocidos para marcas como: Rolling Stone, Volvo, Corona, Best Buy, Billboard, VW, Volkswagen, Coca-Cola, Wrangler, entre otras. Estos trabajos con gran aceptacion en todos los festivales más prestigiosos de la publicidad local y mundial. Clio, Cannes, One Show, D&AD, San Sebastián, Ojo de Iberoamérica, y Círculo de Creativos Argentinos. Y en muchos, tuve la suerte de ser jurado, como en el caso de Oneshow, Cannes, Ojo de iberoamerica, Fiap, Desachate LIA, Wave y Diente

Positions

Directeur de la création
Buenos Aires, Argentina
2005 - Present (17 years)

Other professional activities

PHNX Tribute, Paris

Awards Jury Member

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