Responsible for more than 17 years for all strategic and creative development, from strategy to creative work, production assessment for both regional and local brands, such as: CITI, Nestlé, Heineken, Coca Cola, Telcel, GERBER, BMW/MINI, L´OREAL, Barcel, Powerade, Kotex, Sanofi, Domecq, T-FAL, Maseca, Del Monte, and The Home Depot; among others.
Profound knowledge of the Financial, Telecommunications, and food Consumer Markets, the latter derived from being directly responsible for advertising campaigns, for both local and regional markets, going from acting in mature markets such as Mexico through new business development in some countries in Latin America. Participating in internal client committees.
Also responsible for new business creative work, attaining for more than 15 clients the position for Publicis WW as main communication partner.
For which more than 50 creative and effectiveness awards had been attained for both, the Company and personal achievements in festivals such as Cannes, Clio, D&AD, One Show, London, Epica, FIAP, El Sol, El Ojo de Iberoamérica, Wave Festival, The Mexican Creative Club. (Círculo Creativo de México), and EFFIE; among others.