Natalia Dueñas

Natalia Dueñas

Head Latam DentsuX at Dentsu Aegis Network
Bogotá, Colombia

About me

Passionate about the proper execution and planning of the brands she works for. The best in proposing social responsibility solutions to create sustainable thinking within companies.

Currently, playing her role Head of Dentsu Latam one of the media agencies from Dentsu Aegis Network. Also working on new business as Development Director for DAN Media and performance Latam.

One of the few women before the age of 30 to reach such relevant position within the most important agencies worldwide, delivering coordination strategies and executions for the growth of important brands such as Dentsu Aegis Network and Kinetic WorldWide.

With more than 7 years within the advertising sector, developing roles mainly at the global and regional level, highlighting her work in creating, planning and executing strategies for different markets.

Won major recognitions such as a Kinetic Young Lion Academy for the Follow me hood for Durex and two silver awards. Another outstanding work from agency was the development and creation of the strategy for the “Unexpected Virus” campaign that won in OAC AWARDS 2016 - SILVER / INDIA and was shortlisted in THE DRUM SOCIAL BUZZ AWARDS 2016.

While her performance at Kinetic WorldWide where was part of a group of young talents around the world working with the directors of the Global Board where they developed initiatives of social responsibility, creativity and innovation creating ideas for the next generation of leaders in OOH.

  • English - Pro
  • Spanish - Native


Latam Lead
dentsu X
January 2020 - Present (1 year 3 months)
Regional Director Of Business Development
Dentsu Aegis Network
September 2018 - Present (2 years 7 months)
Global Brand Lead
Kinetic Worldwide
October 2014 - Present (6 years 6 months)
Be the guardian to ensure the proper use of the Kinetic brand globally and contribute to positioning as the global leader in connecting and activating audiences on the move.
• Be attentive to the use of the brand in internal and external communications incluiding social media channels
• Positioning the brand with ideas and designs brand and multimedia
• Create and develop strategic design ideas
• Give support to all the regions in therms of design
• Maintain communication with global leaders for the correct use of the brand.
• Design Kinetic marketing materials.
• Design global marketing assets for the global team.
• Review and approve marketing assets.

Global Board member Jun 2016 – Jan 2020
The Global Junior Board is a group of young talents from across the globe working closely with the Global Board of Directors towards the future growth of the company. The Board leads initiatives on social responsibility, creativity and innovation, and farming the next generation of out of home leaders.


Diplomado creación de una campaña publicitaria con énfasis en producción audiovisual

2015 (1 year)


2013 - 2015 (2 years)

Diseñadora Industrial (Diseño industrial y de productos)

2009 - 2013 (4 years)


2011 (1 year)

Other professional activities

PHNX Tribute, Paris

Awards Jury Member

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